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LEHI, Utah–(BUSINESS WIRE)–With decades of healthcare and product strategy experience, Dave Beaulieu was appointed Executive Vice President Global Healthcare Division and Jason Macedonia was named Vice President, Healthcare & Patient Experience (PX) to lead MaritzCX’s PX focus.

“The background and expertise in healthcare and technology both Mr. Beaulieu and Mr. Macedonia possess complements the direction and strategic initiatives we have defined for moving the PX Division forward,” said Mike Sinoway, MaritzCX president and CEO. “Their leadership skills will also serve to benefit hospitals as they evolve their PX processes to break free of the inflexible and stagnant PX offerings of yesterday.”

During his career, Beaulieu held General Management positions at several large companies including GE Healthcare and Danaher. He also specialized in spearheading Consumer Assessment of Healthcare Providers and Systems (CAHPS) Surveys, Patient Experience Surveys, Employee Engagement Surveys and Physician Surveys at several healthcare companies serving more than 500 hospitals and 13,000 clinicians nationwide.

Prior to joining MaritzCX, Macedonia served as Senior Vice President, Strategy and Development at Avatar Solutions, an innovator in the patient experience space. In this role, he led design behind client/partner experience programs and CAHPS compliance. He is a contributing member to the Beryl Institute Patient Experience Body of Knowledge and has presented at national conferences on innovations in patient experience measurement. Macedonia was also instrumental in leading CMS-certification of the MaritzCX Patient Experience Platform.

The MaritzCX Patient Experience Platform is the first and only PX platform developed by a customer experience (CX) company that is CMS-certified to offer Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS®) surveys.

In addition to the differentiating capabilities derived from CX proficiencies, the PX Platform offers healthcare organizations customizable surveys, specialized reporting, and services focused on understanding and improving interactions at the organization, including employee/provider/patient experience linkage reports, native rounding modules and artificial intelligence tools.

More information about the flexibility of the MaritzCX Patient Experience Platform, and how it can help enhance current patient experience programs, can be found at

About MaritzCX

MaritzCX is customer experience (CX), employee experience (EX) and patient experience (PX) management for big business. High-value experience programs are critical for every organization. We combine experience software, data and research science, deep vertical market expertise, and managed program services to help accelerate client success. Experience programs that are most impactful drive the right kind of actions throughout the company and support a strong business case. MaritzCX seeks to partner with companies that insist on effective and high-ROI experience efforts. Our customers include global brands from the Automotive, Financial Services, Travel & Hospitality, Consumer Technology, Patient and Healthcare, Telecom, Retail, B2B, Energy and Utilities industries.


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