Respected author and leading marketing consultant Pam Didner connects the dots for content in September webinar
–(BUSINESS WIRE)–AMPLEXOR:
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MEDIA ADVISORY: |
Creating compelling and scalable global content is one of the most identified challenges as well as strategies for increasing traffic, conversions and generating more leads than traditional marketing. In other words, content creation should be a top priority in any successful organization. However, when content is scaled across regions, there is a tendency to focus only on translations and localization when there are also other elements, including marketing channels, content design, user interface, and end-customer experience, required to take into consideration. |
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Amplexor’s Content Creation solutions are a core element of its Digital Marketing Services (DMS) suite to help meet these challenges. By combining carefully crafted messages with compelling visuals to support the content marketing chain, buyers can truly connect with your organization’s value proposition. |
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What: |
As part of its 2019 webinar series, global content intelligence solutions leader, Amplexor, is announcing that Pam Didner, renowned speaker and author of ‘Global Content Marketing’, will present, “Connecting the Dots – Authoring Content and Connecting it in Ways You Never Thought Possible.” |
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In this webinar, Didner will walk attendees through best practices and insights for creating content that is scalable to your audiences across regions. Didner will also share ideas how to help content creators to think strategically and move themselves upstream to influence the content and editorial planning. It’s about connecting the dots from planning to execution. |
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When: |
18 September 2019 7:30 a.m. PDT/10:30 a.m. EDT 12:00 p.m. PDT/3:00 p.m. EDT |
Along with Didner, join an interactive discussion between marketing expert, Sharon Austin, and moderated by content industry leader, Allison McDougall, who will explore:
- How to map content that connects between writing, design and repurposing content through customer journeys from a global level
- Content creation approaches to effectively engage audiences – regardless of country and culture
- How to move global content and creative upstream to be part of the overall business plan
To register for the webinar, please click here.
To learn more about the AMPLEXOR’s Global Content Services, please visit www.amplexor.com.
About the Presenter
Pam Didner, Sales and Marketing Author, Public Speaker
Pam is a technology marketing consultant, writer, speaker and author of two books: Global Content Marketing and Effective Sales Enablement. She has given future trends, content marketing and sales enablement presentations and workshops in the US, Europe, South America and Asia. Her forte is to create successful global marketing plans that meet local marketing and sales team’s needs. She is strategic in nature and tactical in execution. She also specializes in sales, marketing and internal/external communications consulting, keynote presentations, corporate training and planning sessions. She shares marketing thoughts at pamdidner.com and contributes articles to the Guardian, the Huffington Post, Content Marketing Institute, and other publications.
Twitter: @pamdidner
Title: Marketing Consultant | Author | Speaker
Book: Global Content Marketing
Book: Effective Sales Enablement
Website: http://www.pamdidner.com/
Download the free chapter of her book: https://www.pamdidner.com/books/
Sharon Austin, Global Marketing Expert
Sharon is Director of Marketing Solutions at Amplexor, based in River Falls, Wisconsin, US. She has more than 18 years’ experience in the language service industry across marketing and operations roles. Her passion is in creating and implementing solutions for different international companies in various multilingual disciplines from multilingual SEO, transcreation, digital marketing and language review services.
Allison McDougall, Content Industry Leader
Allison is Senior Vice President of Global Sales at Amplexor, based in Westminster, Colorado, United States. With more than 20 years of sales leadership, she has worked for well-known global content providers, having a deep experience with B2B complex sales. She is passionate about helping clients achieve global growth, while bringing out the best in her teams and molding future leaders.
Twitter: @GlobalAllison
LinkedIn: linkedin.com/in/allisonmcdougall
About AMPLEXOR
Amplexor is a leading global content services provider offering global governance, compliance, digital experience, and language solutions. Continuously growing since 1987, and with a presence in more than 40 countries, Amplexor helps customers across key industries, including manufacturing, life sciences, retail, technology/software and the public sector achieve process efficiency, increase revenue generation, reduce time-to-market and ensure quality and compliance. Amplexor’s turnkey solutions support core industry processes and include software technology, consulting, system integration, and language and content management services. For more information, visit http://www.amplexor.com.
Contacts
Media Contact
Sherri Hughes-Smith
Senior Marketing Director
Amplexor
[email protected]
(720) 557-0027
