DUBLIN–(BUSINESS WIRE)–The “Global Brand Management Services – Procurement Market Intelligence Report” report has been added to ResearchAndMarkets.com’s offering.
The category spend momentum is attributed to the lack of the requisite in-house brand expertise that is required to boost the brand value and enhance marketing ROI across various industries. This is creating the requirement of leveraging the expertise of service providers for creating compelling brand campaigns, which is leading to category growth.
The report provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and in executing category management activities. It focuses on the cost-saving aspects of procurement and on providing insights that can lead to optimization of category spend.
The report provides actionable insights to improve source-to-contract cycle performance in the Global Brand Management Services Market. It helps sourcing professionals formulate better category strategies, enhance savings, understand supplier and market challenges, and implement sourcing best practices.
Category drivers
- The growth of digital media channels
Category management strategy
- Reduction of TCO using technological innovations
Procurement best practices
- Define effective ROI metrics to assess campaign performance
Key Topics Covered
PART 01: EXECUTIVE SUMMARY
PART 02: MARKET INSIGHTS
- Global category spend
- Category spend growth
- Spend segmentation by region
- Regional influence on global spend
- Regional spend opportunity for suppliers
PART 03: CATEGORY PRICING INSIGHTS
- Pricing outlook
- Supplier cost structure
- Outlook for input costs
- Total cost of ownership analysis
- Overview of pricing models
- Comparison of pricing models
- Supply chain margins
- Cost drivers: Impact on pricing
- Volume drivers: Impact on pricing
PART 04: COST-SAVING OPPORTUNITIES
- Supplier-side levers
- Buyer-side levers
- Quantifying cost-saving opportunities
- Quantifying cost savings by negotiation strategies
PART 05: BEST PRACTICES
- Innovation and success stories
- Procurement excellence best practices
- Procurement best practices
- Sustainability practices
- Sustainability best practices
PART 06: CATEGORY ECOSYSTEM
- Market favorability index for suppliers
- Competitiveness index for suppliers
- Buyer power
- Supplier power
- Threat of new entrant
- Threat of substitute
- Buyer ecosystem
- Supplier ecosystem
PART 07: CATEGORY MANAGEMENT STRATEGY
- Category management objectives
- Supplier and buyer KPIs
- Outsourcing category management activities
- Risk management
PART 08: CATEGORY MANAGEMENT ENABLERS
- Procurement organization
- Category enablers
PART 09: SUPPLIERS SELECTION
- RFx essentials
- Supplier selection criteria
- Service level agreement
- Incumbent supplier evaluation metrics
PART 10: SUPPLIERS UNDER COVERAGE
- Overview
- Supplier positioning
- Profile: WPP Plc (Y&R)
- Profile: Omnicom Group Inc. (Interbrand)
- Profile: Marsh & McLennan Companies Inc. (OLIVYER WYMAN)
- Profile: The Interpublic Group of Companies Inc. (FutureBrand)
- Profile: Publicis Groupe (MetaDesign)
- Profile: Harte Hanks
PART 11: US MARKET INSIGHTS
- Category spend in the US
- Pricing outlook
- Supplier cost structure in the US
- Margins of suppliers in the US
- Category cost drivers
- Category volume drivers
- Overview of best practices in the US
- Procurement best practices in the US
- US supply market overview
- Supplier positioning for the US
- Regional category risks
PART 12: CATEGORY DEFINITION
- Category hierarchy
- Category scope
- Category map
For more information about this report visit https://www.researchandmarkets.com/r/22wm3h
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Related Topics: Branding
