Actors, activists, athletes – Evan Rachel Wood, Patricia Arquette,
Rainn Wilson, Matt Walsh, Zainab Salbi, Anthony Rapp, Mark Herzlich and
Jonathan Stewart – join the violence prevention organization “A CALL TO
MEN” in their call to STAND TOGETHER in a shared pursuit of respect,
equity and value for all
NEW YORK–(BUSINESS WIRE)–#FathersDay–A CALL TO MEN today announced a campaign that celebrates all the men,
male-identified people, fathers and father figures who are committed to
helping raise the next generation of manhood. A CALL TO MEN teaches that
embracing and supporting a healthy manhood promotes male authenticity
and prevents all forms of gender-based violence.
The campaign features celebrities and thousands of other committed
people who have rallied around the violence prevention organization’s
call to celebrate all the positive things that healthy manhood means to
them. In partnership with technology platform, WeAre8, that enables
brands to sponsor millions of people to share content across social, A
CALL TO MEN, was able to amplify their movement to elevate healthy
manhood. The result: thousands of people sharing a video that creates a
virtual human chain of unity to visualize the power of standing together
against gender-based violence.
Click HERE
for the social share video featuring select influencers. Click HERE
to view the full-length video featuring influencers, friends and
supporters.
“At A CALL TO MEN, we know that embracing and promoting a healthy
manhood increases male authenticity and prevents gender-based violence
and discrimination,” said Tony Porter, CEO of A CALL TO MEN. “We are
honored to have the support of WeAre8 and so many people committed to
using their influence and platform to spur positive social change.”
Actor Rainn Wilson shared, “Healthy manhood means being able to be
vulnerable, kind, compassionate and soft when necessary. And the
greatest skill for any father or man? Being able to LISTEN and LEARN
with humility, especially from women.”
Actress Evan Rachel Wood added, “Healthy Manhood is allowing my son to
be a whole person and teaching him that feelings are not a sign of
weakness.”
“This is a beautiful celebration of what manhood can be and the freedom
it can bring to the next generation of men and boys and to all of
humanity,” Porter said.
WeAre8 CEO, Sue Fennessy, commented on the platform’s partnership with
the organization, “We are passionate about making social impact through
all of our brand programs and as a mother of three sons, I am excited to
support this celebration of healthy manhood.”
To learn more about A CALL TO MEN’s mission, visit their website www.acalltomen.org.
A CALL TO MEN is inviting everyone to participate in the campaign as it
will continue beyond Father’s Day and the video will be updated as more
people submit photos. There are three ways to participate:
1. DOWNLOAD
WEARE8 from the app store and accept your exclusive
sponsorship offer for A CALL TO MEN. For every video shared through the
app, WeAre8 will make a donation in your name to A CALL TO MEN.
2. DONATE
online to support A CALL TO MEN initiatives.
3. POST your photo with a statement of what #HealthyManhood means
to you. Post to Facebook, Instagram or Twitter, tag us @acalltomen.
ABOUT WEARE8
The WeAre8
platform enables brands to micro-target millions of people and turn them
into brand advocates at scale, while making significant social impact.
Rather than bombarding people with ads, brands can sponsor millions of
targeted individuals to create content or share branded videos across
social media (with all the required tags and FTC guidelines) – receiving
stronger ROI than paid social ads and access to first party data.
ABOUT A CALL TO MEN
A CALL TO MEN educates men all over the world on healthy, respectful
manhood. Embracing and promoting a healthy, respectful manhood prevents
all forms of gender-based violence. A CALL TO MEN is a violence
prevention organization and respected leader on issues of manhood, male
socialization and its intersection with violence, and preventing
violence against all women and girls. For more information, visit www.acalltomen.org.
Follow A CALL TO MEN on Facebook, Twitter and Instagram @acalltomen.
Contacts
Anna Marie Johnson Teague
Chief Communications Officer
A CALL
TO MEN
[email protected]
713.858.5423
