Intuitive platform provides actionable content to help founders
launch and grow their businesses.
STANFORD, Calif.–(BUSINESS WIRE)–#entrepreneurship–In its commitment to furthering global reach and meaningful impact,
Stanford Graduate School of Business (GSB) today announced Stanford
Embark, an online self-paced resource to help guide entrepreneurs
through each stage of their business venture.
Stanford Embark is an interactive membership-based toolkit for emerging
and established entrepreneurs. The resource is designed by Stanford
GSB’s world-class faculty and successful entrepreneurs, combining
high-level insights on building ventures with tactical steps necessary
for launching or validating a sustainable business.
Entrepreneurs across the globe will have access to and utilize Stanford
Embark’s flexible modules and interactive tools to evaluate their
progress and develop a personalized “startup canvas,” that will act as a
roadmap and help apply what they learn directly to their venture. For
the first time, Stanford GSB will make its proprietary
entrepreneurship-centered content and teaching accessible to a wider
audience through this set of tested tools.
“Stanford Embark enables the GSB to reach a whole new community of
entrepreneurs all over the world,” said Stefanos Zenios, the co-director
of Stanford GSB’s Center for Entrepreneurial Studies, and the Investment
Group of Santa Barbara Professor of Entrepreneurship and Professor of
Operations, Information & Technology. “Building a business can be
isolating and overwhelming; we wanted to simplify the process and
support entrepreneurs during their journey with research-based,
founder-proven resources.”
Stanford Embark adds to Stanford GSB’s entrepreneurship-centered courses
and program offerings. The demand for content that cultivates a better
understanding of the issues facing the entrepreneurial community has
steadily increased since the school established the Center for
Entrepreneurial Studies (CES) in 1996.
Stanford Embark’s curriculum draws on more than two decades of teaching
and research on entrepreneurship. This new online toolkit adopts
frameworks used in Stanford GSB classes to equip entrepreneurs with the
actionable content they need to launch and grow their businesses. A
group of test users, each in different stages of their entrepreneurial
journey, have been exploring Stanford Embark over the past four weeks
and utilizing its tools to develop and grow their businesses.
“Prior to using Stanford Embark, I didn’t have the one tool that helped
me stay organized and allowed me to look at my business plan
holistically,” said Nibi Lawson, a Stanford Embark beta user who is
building a business that will be a one-stop solution for natural Afro
hair, called KinkyApothecary. “When I went through the individual
modules, I learned how important, and necessary, it is to include
customer personas in my plan. Embark not only helped me recognize that
gap but also showed me how to address it.”
Stanford Embark users will have access to all modules, which will enable
them to:
- Identify target customers and build personas
- Develop a prototype
- Create value propositions
- Define a go-to-market strategy
- Determine the right profit model
Stanford Embark is available immediately. The introductory membership
price is $99 for three months; the standard price will then be $395 for
six months. To subscribe to Stanford Embark or to learn more, visit: http://startup.stanford.edu/.
About Stanford Graduate School of Business
Stanford Graduate School of Business (GSB) is developing the next
generation of principled global leaders. Since 1925, Stanford GSB has
been delivering rigorous and experiential management education combined
with personal development and leadership that has the power to change
both careers and lives. Stanford GSB’s faculty are empowered to design
and discover original research that pushes the boundaries of knowledge.
The school’s diverse programs include the 2-year MBA program; 1-year
Master of Science program for experienced leaders (MSx); PhD program;
Executive Education; Stanford LEAD, an online certificate program; and
Stanford Seed, a Stanford GSB-led initiative that partners with
entrepreneurs in emerging markets to build thriving enterprises that
transform lives.
Contacts
Kristin Harlan
[email protected]
