Amplify Online Retail ETF (IBUY) Receives 5-Star Overall Morningstar Rating™

Firm’s flagship fund capitalizes on the growth of e-commerce

CHICAGO–(BUSINESS WIRE)–$IBUYAmplify
ETFs
announced today that its flagship product, the Amplify Online
Retail ETF (NASDAQ: IBUY), has received a 5-Star Overall Morningstar
Rating™, based on risk-adjusted returns among 49 Consumer Cyclical Funds
(as of 5/31/19).

IBUY provides exposure to a globally diverse basket of companies that
fall into three online retail categories — marketplace, travel and
merchants — all of which must generate 70% of revenue from online or
virtual sales.

“IBUY’s 5-Star Overall Morningstar Rating™ provides great
validation of the fund’s performance and position in investor
portfolios,” said Christian Magoon, founder and CEO of Amplify ETFs.
“We’re pleased to see online retail businesses growing their market
share, even as volatility and store closures continue to disrupt the
sector.”

IBUY began trading on April 20, 2016 and seeks to replicate the price
performance of the EQM Online Retail Index (IBUYXT).

Investors can learn more about IBUY at AmplifyETFs.com/IBUY.

About Amplify ETFs

Amplify ETFs, sponsored by Amplify Investments, has over $700 million in
assets across ETFs for which it is Adviser or Sub-Adviser (as of
5/31/2019). Amplify believes the ETF structure empowers investors
through efficiency, transparency and flexibility. Since its first ETF
launch in 2016, Amplify seeks to build ETFs powered by investment
strategies from leading index providers and asset managers within unique
market segments.

Carefully consider the Fund’s investment objectives, risk factors,
charges, and expenses before investing. This and additional information
can be found in Amplify Funds statutory and summary prospectus, which
may be obtained by calling 855-267-3837, or by visiting AmplifyETFs.com.
Read the
prospectus
carefully before investing.

Investing involves risk, including the possible loss of principal.
Shares of any ETF are bought and sold at market price (not NAV), may
trade at a discount or premium to NAV and are not individually redeemed
from the Fund. Brokerage commissions will reduce returns. A portfolio
concentrated in a single industry, such as the online retail industry,
makes it vulnerable to factors affecting the industry. The Fund may face
more risks than if it were diversified broadly over numerous industries
or sectors.

For the complete list of Fund risks and considerations, please visit AmplifyETFs.com/IBUY.

The EQM Online Retail Index seeks to measure the performance of global
equity securities of publicly traded companies with significant revenue
from the online retail business. The Index methodology is designed to
result in a portfolio that has the potential for capital appreciation.
Eligible constituents derive at least 70% of revenues or a minimum of
$100 billion in annual retail sales from online and/or virtual business
transactions. An investment cannot be made directly in an index.

Amplify Investments LLC serves as the investment advisor and Penserra
Capital Management LLC serves as sub advisor to the fund. Amplify ETFs
are distributed by Quasar Distributors LLC.

© 2019 Morningstar, Inc. All rights reserved. The information contained
herein: (1) is proprietary to Morningstar and/or its content providers;
(2) may not be copied or distributed; and (3) is not warranted to be
accurate, complete, or timely. Neither Morningstar nor its content
providers are responsible for any damages or losses arising from any use
of this information. Past performance is no guarantee of future
results.

The Morningstar Rating™ for funds, or “star rating”, is calculated for
managed products (including mutual funds, variable annuity and variable
life subaccounts, exchange-traded funds, closed-end funds, and separate
accounts) with at least a three-year history. Exchange-traded funds and
open-ended mutual funds are considered a single population for
comparative purposes. It is calculated based on a Morningstar
Risk-Adjusted Return measure that accounts for variation in a managed
product’s monthly excess performance, placing more emphasis on downward
variations and rewarding consistent performance. The Morningstar Rating
does not include any adjustment for sales loads. The top 10% of products
in each product category receive 5 stars, the next 22.5% receive 4
stars, the next 35% receive 3 stars, the next 22.5% receive 2 stars, and
the bottom 10% receive 1 star. The Overall Morningstar Rating for a
managed product is derived from a weighted average of the performance
figures associated with its three-, five-, and 10-year (if applicable)
Morningstar Rating metrics. The weights are: 100% three-year rating for
36-59 months of total returns, 60% five-year rating/40% three-year
rating for 60-119 months of total returns, and 50% 10-year rating/30%
five-year rating/20% three-year rating for 120 or more months of total
returns. While the 10-year overall star rating formula seems to give the
most weight to the 10-year period, the most recent three-year period
actually has the greatest impact because it is included in all three
rating periods. The Amplify Online Retail ETF (IBUY) Fund received 5
stars among 49 Consumer Cyclical funds for the three-year period ending
5/31/19.

Contacts

Sales Contact:
Amplify ETFs
855-267-3837
[email protected]
Or
Media
Contact:
Gregory FCA for Amplify ETFs
Amy Lash, 610-228-2806
[email protected]

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