Blend of cobalt, moody ink blue offers escapism in today’s
data-driven society
CRANBERRY TOWNSHIP, Pa.–(BUSINESS WIRE)–In a world where sleep is viewed as a luxury and the anxiety of a
fast-paced life is all too real, it is only fitting that PPG paint
brand’s 2020 Color of the Year, Chinese Porcelain (PPG1160-6), offers
escapism in today’s technologically driven society. Hand-selected by
PPG’s global color experts, the shade is a blend of cobalt and moody ink
blue that imparts calmness and restful sleep while also offering the
spirit of hopefulness – a precious commodity in a restless world.
“The faster technology moves and the more convenience it offers, the
more we seek activities, experiences and lifestyles that impart slowness
and realness into our lives,” said Dee Schlotter, senior color manager,
PPG paint brand. “The need for simplicity and escapism from technology
is, in part, the reason that consumers are craving blues like Chinese
Porcelain that bring us closer to natural elements such as the sea and
sky – creating serenity in any space.”
The increasing need for connection in an unmoored world was a
reoccurring theme at the recent PPG Global Color Workshop. This annual
event brings together more than 20 PPG global color stylists from the
automotive, consumer electronics, aerospace and home paint and stain
industries. Over the course of several days, the stylists analyze the
runway, lifestyles, demographics, geographies, and global and
cross-cultural societal inspirations to determine what colors will
resonate and represent the PPG global color forecast, including the PPG
Color of the Year.
“As we look to 2020, we know that color is the trend,” said Schlotter.
“Consumers are tiring of stark grays and are looking to infuse colors
that delight the senses. Blue is the easiest possible entry point from
the world of neutrals to the world of color, and PPG’s Chinese Porcelain
delivers the energy and brightness of cobalt blue – a trending hue
taking the automotive, consumer electronics and fashion industry by
storm. It also incorporates a deep, muted navy tone that is popular in
residential and hospitality design.”
According to recent data released by Paintzen, a PPG-owned technology
platform that allows customers to pick colors and schedule painting
services, blue is the most explored color family by its users, with 34
percent higher engagement than neutrals – the next most popular color
family on the site. Of the blue hues, Chinese Porcelain was the most
engaged color on the platform over the past six months.
Chinese Porcelain is a rich and traditional hue that provides the
perfect, agreeable backdrop for vivacious colors to pop. It also can act
as a feature color in a bedroom with crisp white bedding and crown
molding to provide a sharp contrast. In the living room space, the hue
can be layered with additional blues in tufted and velvet furniture or
paired with trending metallic finishes like Hushed Copper (MTL141) from
the PPG METALLIC TONES™ collection.
Schlotter recommends pairing Chinese Porcelain with décor such as lush
drapes or velvet pillows in warm saffron and turmeric tones. The hue
also pairs well with leather accents and dusty sand tones for an
attention-grabbing look.
While Chinese Porcelain is recognized as the PPG 2020 Color of the Year,
it is also the focal point for the broader PPG 2020 Global Color Trends
Forecast. This forecast provides direction and inspiration to
architects, designers and homeowners across the hotel, retail and
residential markets. PPG’s customers in all business sectors rely on the
forecast for new products and color specifications in the architectural,
aerospace, automotive and consumer electronic industries.
The colors are brought to life through the following three trend
stories, each nestled within the overarching theme of Flow.
On the Move: This upbeat and playful color palette
addresses consumers who are looking to remake, reuse and merge cultural
influences from different eras, creating a fresh aesthetic that feels
simultaneously retro and contemporary. Mismatched hues like PPG paint
brand’s Brilliant Blue, Turner’s Yellow and Bleeding Heart deliver
joyful color combinations that encourage self-expression from the bold
and confident consumer.
At the Core: Taking cues from Mother Nature, this color
collection is earthy, botanical and sustainable, resonating with
consumers who are looking for a state of balance between long-lasting
and purposeful living. These colors evoke comfort and nostalgia,
particularly the muted mid-tones. Bright hues such as PPG paint brand’s
Crushed Pineapple and Carrot Cake feel rich when contrasted with
Comfort, Life Lesson, Cool Concrete and Kangaroo Paw, which double as
tinted neutrals.
In the Know: With an emphasis on knowledge, reflection and
innovation, this theme represents consumers who are eager
to change society while contributing to a future that is better than the
past. The palette acknowledges the convergence of technology and
earthliness by featuring raw, natural hues like PPG paint brand’s
Cinnamon Spice and Brown Clay, as well as organic, oxidized blue-greens
like Celestial Blue and Summer Breeze.
PPG brand paints are available at PPG PAINTS™ stores, independent
retailers and THE HOME DEPOT® locations across the U.S. To find Chinese
Porcelain at the store nearest you, visit www.ppgpaints.com.
Customers can also choose Chinese Porcelain when booking their next
paint job at www.paintzen.com,
and when shopping at MENARDS® stores in the Midwest.
For images and more information on the PPG brand’s 2020 color trends,
visit https://news.ppg.com/2020colortrends.
PPG’s architectural coatings business in the U.S. and Canada is an
industry leader in residential and commercial coatings, delivering the
latest technologies and operational advancements through its strong
portfolio of brands. It manufactures and sells interior and exterior
paints, stains, caulks, repair products, adhesives and sealants for
homeowners and professionals. Its distribution network includes more
than 15,000 touchpoints through company-owned stores, independent dealer
locations and major home improvement centers across the U.S. and Canada.
For more information, visit www.ppgpaints.com.
PPG: WE PROTECT AND BEAUTIFY THE WORLD™
At PPG (NYSE:PPG), we work every day to develop and deliver the paints,
coatings and materials that our customers have trusted for more than 135
years. Through dedication and creativity, we solve our customers’
biggest challenges, collaborating closely to find the right path
forward. With headquarters in Pittsburgh, we operate and innovate in
more than 70 countries and reported net sales of $15.4 billion in 2018.
We serve customers in construction, consumer products, industrial and
transportation markets and aftermarkets. To learn more, visit www.ppg.com.
We protect and beautify the world, PPG Metallic Tones and PPG
Paints are trademarks and the PPG Logo is a registered
trademark of PPG Industries Ohio, Inc.
The Home Depot is a
registered trademark of Homer TLC, Inc. and is used under license.
MENARDS
is a trademark of Menard, Inc.
Contacts
PPG Media Contacts:
Greta Edgar
Architectural Coatings
412-434-2445
[email protected]
Lynne Evosevich
Architectural Coatings
724-742-5375
[email protected]
www.ppgpaints.com
