DUBLIN–(BUSINESS WIRE)–The “Payments
Landscape in Peru: Opportunities and Risks to 2023” report has
been added to ResearchAndMarkets.com’s offering.
Payments Landscape in Peru: Opportunities and Risks to 2023
provides detailed analysis of market trends in the Peruvian cards and
payments industry.
It provides values and volumes for a number of key performance
indicators in the industry, including cards, credit transfers, direct
debits, and cheques during the review-period (2015-19e). The report also
analyzes various payment card markets operating in the industry, and
provides detailed information on the number of cards in circulation,
transaction values and volumes during the review-period and over the
forecast-period (2019-23f). It also offers information on the country’s
competitive landscape, including the market shares of issuers and
schemes.
The report brings together research, modeling, and analysis expertise to
allow banks and card issuers to identify segment dynamics and
competitive advantages. The report also covers details of regulatory
policy and recent changes in the regulatory structure.
Market Insights
The use of cash for consumer payments remains highly prevalent among
Peruvians. This is mainly due to the high unbanked population,
inadequate banking infrastructure, limited public awareness of
electronic payments, and low acceptance of payment cards at merchant
outlets. With the government putting concentrated efforts into promoting
electronic payments in the country via financial inclusion initiatives
and payroll cards, payment cards have gradually gained prominence. As a
result of efforts undertaken by Banco Central de Reserva del Peru, the
adult banked population is estimated to reach 47.9% in 2019 – up
significantly from 34% in 2015.
Subsequently, the number of payment cards in circulation, transaction
volume, and transaction value recorded robust review-period (2015-19e)
compound annual growth rates (CAGRs) of 8.4%, 12.3%, and 9.6%
respectively – a trend that is anticipated to continue over the forecast
period (2019e-23f). The emergence of contactless technology and
e-commerce growth are expected to further support the payment card
market.
Debit cards remain the dominant card type in terms of circulation.
Growth is supported by the rising banked population, the government’s
financial inclusion initiatives, the availability of low-cost bank
accounts, and the rising adoption of payroll accounts. Banks are
offering benefits to encourage debit card usage for payments, with the
frequency of debit card payments per card registering a CAGR of 9.3%
during the review period. Credit card penetration has traditionally been
low in Peru, standing at 21.2 cards per 100 individuals in 2019. This is
mainly due to limited financial inclusion and low awareness of the
benefits of credit cards. Despite lower penetration, credit cards are
increasingly used for payments, with credit card payments accounting for
70.6% of total payment transaction value in 2019.
The Peruvian e-commerce market registered significant growth, increasing
from PEN6.1bn ($1.8bn) in 2015 to PEN22.1bn ($6.5bn) in 2019 at a
review-period CAGR of 37.7%. Growth was supported by the increasing
popularity of online shopping, rising internet penetration, and the wide
range of products and services offered by online retailers. In addition,
the availability of secure online payment solutions including PayPal,
Visa Checkout, and paysafecard also supported this growth.
The report provides:
-
Current and forecast values for each market in the Peruvian cards and
payments industry, including debit and credit cards -
Detailed insights into payment instruments including cards, credit
transfers, direct debits, and cheques. It also, includes an overview
of the country’s key alternative payment instruments -
Analysis of various market drivers and regulations governing the
Peruvian cards and payments industry -
Detailed analysis of strategies adopted by banks and other
institutions to market debit and credit cards
The report enables the user to:
-
Make strategic business decisions, using top-level historic and
forecast market data, related to the Peruvian cards and payments
industry and each market within it -
Understand the key market trends and growth opportunities in the
Peruvian cards and payments industry -
Assess the competitive dynamics in the Peruvian cards and payments
industry -
Gain insights into marketing strategies used for various card types in
Peru -
Gain insights into key regulations governing the Peruvian cards and
payments industry
Select Findings
1) To offer faster and secure payments, Camara de
Compensacion Electronica (CEE) introduced an instant payment service in
July 2016. Using the service, transfers of up to PEN30,000 ($8,875.48)
in domestic currency and $10,000 in foreign currency can be made within
a maximum of 30 seconds. During 2018 over 2.6 million transactions were
processed via this system, up from 1.2 million in 2017 – representing
year-on-year growth of 114%. In terms of transaction value, immediate
payments accounted for PEN5.7bn ($1.7bn) in 2018, growth of 94% from
2017. In Peru, BCP, BBVA Continental (subsidiary of BBVA), Banco
Interamericano de Finanzas (BanBif), Bank GNB, Bank Pichincha, Bank of
Commerce, Bank of the Nation, Caja Arequipa, Caja Piura, Caja Sullana,
Caja Trujillo, Citibank, CrediScotia, Interbank, Mibanco, and Scotiabank
offer immediate payments.
2) Contactless payments are gaining prominence in the
country, with major banks including BBVA Continental, BCP, Scotiabank,
and Interbank offering cards embedded with contactless functionality. In
addition, contactless payments are gradually being implemented within
the country’s transport system to promote their usage. In October 2018,
VisaNet Peru enabled Visa debit and credit card holders to make
contactless payments for buses in Peru. The service was initially
offered on 20 buses operated by bus company El Rapido. Most recently, in
April 2019 Prepaid Peruvian Cards and VisaNet introduced a Visa prepaid
card with contactless functionality for bus ticket payments on the El
Rpido line in Peru.
3) To improve financial literacy among Peruvian
individuals, as part of the 2018 Finances in my school initiative the
Ministry of Education, the Center for Financial Education, the Peruvian
Association of Insurance Companies, Superintendencia de Banca y Seguros
del Peru (SBS), and the German Foundation of Savings Banks for
International Cooperation educated 125 teachers and 13,000 students from
30 educational institutions in the Piura region of Peru. The initiative
was designed to help students understand risk management concepts and
utilize them in their day-to-day lives. Similarly, BBVA Continental
launched financial education workshops in August 2018 focused on small
businesses, personal finance, and home ownership. The program aimed to
help individuals improve their financial capabilities and achieve
financial security.
Reasons to Buy
-
Make strategic business decisions, using top-level historic and
forecast market data, related to the Peruvian cards and payments
industry and each market within it. -
Understand the key market trends and growth opportunities in the
Peruvian cards and payments industry. -
Assess the competitive dynamics in the Peruvian cards and payments
industry. -
Gain insights into marketing strategies used for various card types in
Peru. -
Gain insights into key regulations governing the Peruvian cards and
payments industry.
Key Topics Covered
- Market Overview
- Card-based Payments
- E-commerce Payments
- Alternative Payments
- Payment Innovations
- Payments Infrastructure & Regulation
- Appendix
Companies Mentioned
- BCP
- BBVA
- Scotiabank
- Mibanco
- Interbank
- Banco Falabella
- Banco Interamericano de Finanzas
- Banco Pichincha
- Banco de Comercio
- Banco GNB
- Banco Ripley
- Banco Cencosud
- Banco Azteca
- Citibank
- PayPal
- Visa Checkout
- paysafecard
- Visa
- Mastercard
- American Express
- Diners Club
For more information about this report visit https://www.researchandmarkets.com/r/jksfhd
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Related
Topics: Bank
Cards, Mobile
and Contactless Payments
