New Firm, an Outgrowth of Sister Company AdLove Media, to Meet Demand
for Dedicated Executive Social Media Engagement and Support
RALEIGH, N.C.–(BUSINESS WIRE)–Flagship
Social, a new social media and executive branding firm, launched
today to meet the growing demand by high-level executives,
entrepreneurs, public figures and other prominent individuals for
strategies to build and connect personal and business brands with
business goals. Kennedy Ricci has been named CEO of the new company,
which previously operated as part of the Raleigh-based marketing and
analytics agency AdLove Media.
Flagship Social’s team of social media and communications professionals
will focus on the highly specialized area of personal executive
branding, leveraging social media channels and influencer networks
to help companies and their leadership teams achieve broader business
goals. Among the comprehensive services the firm offers are:
-
Social media strategy and planning within the context of overarching
business goals, brand standards and compliance guidelines - Personalized brand voice and profile development
- Compelling content creation
-
Ongoing posting and engagement with audiences across social media
channels, including Facebook, Instagram, Twitter, LinkedIn and other
news and online platforms - Targeted influencer outreach and network building
-
Analytics and performance reporting against measurable and tangible
business objectives
“At the executive level, use of social media must be professional, but
also strategically personal for it to be genuine and engaging,” said
Kennedy Ricci, CEO, Flagship Social. “As the most visible and trusted
brand ambassador for an organization, an executive’s personal brand and
the way it is expressed has a major impact on how customers, employees
and investors will perceive and interact with the company.”
Numerous studies have shown that managing executives’
social media engagement has become an important business function
and source of competitive advantage for many companies. More than nine
in 10 respondents (94%) to a recent Brandfog study agreed that, by
actively engaging on social media, the CEO and an organization’s
executive leadership team enhance their company’s brand image. Yet, in
their official leadership role, most executives are neither actively
engaged nor effectively leveraging social media channels. Fully 60
percent of Fortune 500 CEOs have no social media presence at all,
according to a recent study
by CEO.com and Domo.
“Despite a larger share of marketing dollars being spent on social and
online media, we recognized a significant disconnect when it comes to
executive-level social media use,” said Andrew Bieber, co-Founder of
AdLove Media. “Many executives have yet to use social media to their
fullest ability or in a way that is authentic, compelling and aligned
with brand strategy. By launching Flagship Social as a separate company,
we set out to fill that gap and to better focus resources by operating
as two distinct brands.”
About Flagship Social
Based in Raleigh, North Carolina, Flagship Social is a specialized
social marketing firm focused on personal branding for prominent
individuals such as C-suite executives, entrepreneurs, public figures
and non-profits. Before becoming a separate entity, Flagship Social
operated as a division of AdLove Media, a social marketing and analytics
agency founded in 2015. While Flagship will only offer executive
branding services, AdLove will continue to offer broader social media
growth and consulting services. The company has worked with some of the
most successful companies in the world, including publicly traded
Fortune 500 companies, startup firms and multibillion-dollar private
corporations. For more information, visit https://flagshipsocial.com/
and follow Flagship Social at @flagship.social
on Instagram.
Contacts
Erin Daigle
The Hubbell Group, Inc.
(781) 878-8882 (office)
(781)
815-2827 (cell)
[email protected]
