bswift Recognizes DirectPath as a Most Valuable Partner

Award given to companies that demonstrate exceptional partnership and
drive growth

CHICAGO & BURLINGTON, Mass.–(BUSINESS WIRE)–bswift,
a leading cloud-based technology company that enables employers to
achieve their benefits and engagement strategies, announced today that
it has named DirectPath,
the company that guides employees to make better health care decisions,
as one of its Most Valuable Partners (MVPs).

An MVP is a reseller that has demonstrated excellent collaboration with
bswift. Winners are determined by the following criteria: growth of the
channel partner’s business on a consistent, year-over-year basis;
creation of a positive image of bswift in the marketplace; a
demonstration of outstanding implementation and service quality in a
scalable manner; leveraging of broad bswift services and functionality;
and a reinforcement of the bswift values (higher standards, greater
accountability and more fun).

“We have recognized DirectPath as one of our most valuable channel
partners based on the excellent new business growth they delivered in
2018,” said Don Garlitz, senior vice president of strategic partnerships
at bswift. “DirectPath continues to bring on new clients and service
existing business effectively, and we are delighted to have them as a
key partner.”

This partnership began in 2012, when bswift selected DirectPath to
complement its benefits administration offering by creating enhanced
financial value for its customers. DirectPath provides employer clients
with personalized benefits education for selecting the right health care
plan, expert assistance in making informed health care choices and
rewards for sensible financial decisions. By using DirectPath’s
integrated Personalized Benefits Education and Enrollment services,
bswift clients can see a return on their benefits investments (ROI) by
increasing employee participation and helping employees make smarter
decisions about how they choose and use their health care plans.

“We’re thrilled to be recognized by bswift for this award,” said Michael
Byers, CEO and chairman of DirectPath. “bswift has been a valuable
partner for us since 2012. Their benefits administration technology
enables our employer clients to save time, money and resources on nearly
every aspect of their health care benefits efforts.”

About bswift:

bswift is changing the world of benefits administration by combining
deep expertise and a passion for technological innovation with a unique
consumer-driven approach. Working with enterprises nationwide and
serving millions of employees, bswift offers cloud-based technology and
services for online enrollment, interactive decision support, ACA
compliance reporting and employee engagement. bswift also provides
access to consumerism, product and consulting solutions needed to build
a benefits program specialized for both employers and employees alike.
bswift is part of Aetna, a CVS Health business. For more information
about bswift, visit www.bswift.com.

About DirectPath:

DirectPath guides employees to make better health care decisions with
individualized education for selecting the right benefit plan, expert
assistance in making informed care choices and rewards for sensible
financial decisions. Its customers experience significant ROI on their
benefits investments through increased employee participation,
management of the evolving regulatory environment and reduced cost
through a benefits plan system of record. DirectPath has offices
throughout the country. For more information, visit the DirectPath website
and follow the company on Twitter.

Contacts

Kristen Leathers
Version 2.0 Communications
617-426-2222
[email protected]

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