Shoppers spend more per online order than in-store; 62 million
were repeat buyers in last 12 months
OTTAWA, Ontario–(BUSINESS WIRE)–Shopify Inc. (NYSE:SHOP) (TSX:SHOP), the leading multi-channel commerce
platform, today released its first global State of Commerce report* with
insights on what’s driving direct-to-consumer (DTC) commerce and buying
behavior. Over the last year, the retail industry has experienced
tremendous disruption, and within this changed retail landscape,
customers and merchants have found new opportunities to buy and sell
goods.
“It’s our mission to make commerce better for everyone, and we developed
this report to share global insights that can help merchants better
understand the needs of their customers,” said Harley Finkelstein, Chief
Operating Officer, Shopify. “At Shopify we’re inspiring the next wave of
independent business owners with the tools and insights they need to
succeed. We’ll continue to share more of these reports as Shopify
becomes the default platform to build a business and drive commerce
globally. ”
In its new State of Commerce report, Shopify reveals key findings
including:
-
It’s a battle for brand loyalty, but the winners see more repeat
buyers: Over 62 million buyers around the world have bought from
the same Shopify store twice, with buyers purchasing 3.8 times on
average from the same store. -
Shoppers love a good excuse to buy, especially holidays, but sales
drop off in February: November is the most popular shopping month
worldwide, while February is the least active and January rings up the
largest year-over-year growth outside of the holiday season. -
Americans shop most frequently, Germans the fastest, and Japanese
shoppers are the biggest spenders: Consumers in the US buy nearly
twice as much (6 items) as any other country (2-3 items); buyers in
Germany make the fastest online shopping decisions, making a purchase
in less than 18 minutes; while Japanese consumers spend the most per
transaction, around $142 USD on average, compared to the US at around
$81 USSD. -
Mobile, tablet or desktop? Geography impacts how buyers purchase: Consumers
in Brazil choose mobile over desktop, while buyers in Denmark,
Ireland, Malaysia, Morocco, the Netherlands, New Zealand, Singapore
and Vietnam purchase on tablets more than mobile. However, buyers in
the US, Australia, Canada, China and the UK purchase in equal volume
across tablets, desktop and mobile. -
Social media drives discovery but it’s not where most shoppers buy:
Online storefronts represent over 80% of sales, followed by point of
sale (POS).
For all the insights from Shopify’s State of Commerce report, download
it here.
About Shopify
Shopify is the leading multi-channel commerce platform. Merchants use
Shopify to design, set up, and manage their stores across multiple sales
channels, including mobile, web, social media, marketplaces,
brick-and-mortar locations, and pop-up shops. The platform also provides
merchants with a powerful back-office and a single view of their
business, from payments to shipping. The Shopify platform was engineered
for reliability and scale, making enterprise-level technology available
to businesses of all sizes. Headquartered in Ottawa, Canada, Shopify
currently powers over 800,000 businesses in approximately 175 countries
and is trusted by brands such as Unilever, Kylie Cosmetics, Allbirds,
MVMT, and many more.
*This report is based on a subsection of global sales data on Shopify
from April 2018 to April 2019; An online global survey of 3,832 Shopify
merchants in March 2019; and quantitative and qualitative research on
consumers in Canada and the United States in December 2018, including
interviews and an online survey of 2,653 consumers.
Contacts
Julie Nicholson
Director of Communications
416-238-6705 x 302
[email protected]
