Pinkfong and Nickelodeon to Enter into a Content and Global
Licensing Deal for Baby Shark
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for art.
NEW YORK–(BUSINESS WIRE)–Nickelodeon, a division of Viacom International Inc. (NASDAQ: VIAB,
VIA), and SmartStudy, the global entertainment company behind the
beloved children’s brand, Pinkfong, will partner to develop a new
original animated series based on Baby Shark for global
distribution, while Viacom Nickelodeon Consumer Products (VNCP) will be
managing consumer products licensing worldwide, excluding Asia, for the
property.
Baby Shark became a breakout sensation when it launched on
YouTube in November 2015. With music, characters, story and dance all
combined together, Baby Shark took the world by storm, amassing
2.9 billion YouTube views and becoming the 9th most watched video in the
platform’s history. The song recorded a 20-week-streak on the Billboard
Hot 100 and spawned a viral phenomenon #BabySharkChallenge, generating
over 700K cover videos around the globe.
“Baby Shark is a multiplatform phenomenon, and appetite for more
content and products is strong around the world,” said Pam Kaufman,
President, Viacom Nickelodeon Consumer Products. “Our outstanding
creative teams are moving fast to get more Baby Shark product
across multiple categories to retailers, and our content team is excited
to develop a terrific original animated series that will bring this
property to new heights and even more fans.”
“Baby Shark has captured the imagination of millions of fans
around the world, so it’s no surprise it’s one of the top 10 most-viewed
videos on YouTube ever,” said Ramsey Naito, Executive Vice President,
Nickelodeon Animation. “At the heart of any popular piece of content is
a terrific character, and we have a great opportunity to further explore
the world of Baby Shark and follow this family through some great
animated adventures on Nickelodeon.”
“We are really excited to be partnering with Nickelodeon to co-produce
our first television series about Baby Shark and look forward to
bringing our characters from the screen into the real world,” said Min
Seok Kim, CEO, SmartStudy.
About SmartStudy
Founded in June 2010, SmartStudy is a global entertainment company
moving beyond the limits of platforms to create original content across
children’s education, games and animation. Through SmartStudy’s beloved
children’s brand, Pinkfong, the company produces modern-day songs and
stories to provide stimulating, fun, learning experiences to children.
About Pinkfong
Pinkfong is a global entertainment brand that creates award-winning
kids’ content for families around the world. Pinkfong has over 4,000
songs and stories within its vast library of children’s content, which
can be accessed on the App Store and Google Play, as well as on YouTube
and Amazon Video. Pinkfong’s accolades include the Amazon Video Direct
Star, YouTube’s Diamond Play Button and Google Play’s Best Family App of
2014-2017.
For more information, please visit the Pinkfong website,
subscribe to its YouTube
channel, or follow the company on Facebook
and Instagram.
About Nickelodeon
Nickelodeon, now in its 40th year, is the number-one
entertainment brand for kids. It has built a diverse, global business by
putting kids first in everything it does. The brand includes television
programming and production in the United States and around the world,
plus consumer products, digital, location based experiences, publishing
and feature films. For more information or artwork, visit http://www.nickpress.com.
Nickelodeon and all related titles, characters and logos are trademarks
of Viacom Inc. (NASDAQ: VIA, VIAB).
About Viacom Nickelodeon Consumer Products
Viacom Nickelodeon Consumer Products (VNCP) oversees all merchandising
and retail operations for Viacom Inc. (NASDAQ: VIAB, VIA), one of the
world’s leading multimedia entertainment companies and home to such
powerhouse brands as Nickelodeon, MTV, Paramount Network, Paramount
Pictures and Comedy Central. With a diverse portfolio spanning
animation, preschool, youth and adult licenses, VNCP is committed to
providing key partner development and innovative marketing solutions,
ensuring the highest quality product offering across some of the world’s
most powerful TV and entertainment properties, including SpongeBob
SquarePants, PAW Patrol and Teenage Mutant Ninja Turtles.
Contacts
Viacom Nickelodeon Consumer Products Press:
Clint
Hayashi
(212) 846-5991
[email protected]
