Graceland Celebrates 37 Years as One of the World’s Most Iconic Tour Destinations

Now There’s Always Something Happening at Graceland with The Guest
House at Graceland, Elvis Presley’s Memphis Exhibit and Entertainment
Complex, the Brand-New Graceland Exhibition Center, Concerts and Themed
Weekends

MEMPHIS, Tenn.–(BUSINESS WIRE)–#elvisElvis
Presley’s Graceland®
opened for public
tours on June 7, 1982, and since that day over 20 million people have
visited the mansion, known as the second most recognized home in the
United States (after the White House). In the past 37 years, the
Graceland campus has expanded considerably, offering a wealth of new and
different experiences and entertainment for visitors, who will find
there truly is always something happening at Graceland.

In 2016, the 450-room AAA Four Diamond resort hotel The
Guest House at Graceland
was opened to the public. The Guest House
reflects Elvis’ style and the charm of Graceland. From the Southern
colonial features to specialty suites with Priscilla Presley’s design
supervision, every facet of The Guest House has a touch of grace and a
dash of rock ‘n’ roll.

In 2017, Elvis
Presley’s Memphis
opened across the street from the mansion. The
200,000 square-foot, state-of-the-art entertainment and exhibit complex
houses more than 11 stand-alone Elvis museum exhibits: Presley Motors
Automobile Museum, Presley Cycles, Private Presley: Elvis in the Army,
Icons: The Influence of Elvis Presley, Lisa Marie: Growing Up Presley,
Mystery Train: The Sam Phillips exhibit, Hollywood Backlot, Elvis’
Tupelo, Hillbilly Rock: The Marty Stuart Collection, The Archives
Experience and its crown jewel, Elvis: The Entertainer Career Museum –
making it the largest collection of Elvis memorabilia in the world. New
exhibits are regularly added so return visitors always have something
new to see.

Last August, Graceland opened a beautiful, new Chapel for weddings and
vow renewals. Graceland’s Chapel
in the Woods
is located between the mansion and The Guest House, and
is the star of the new Hallmark Channel original movie, “Wedding at
Graceland,” the sequel to last year’s top rated “Christmas at Graceland.”

And, just weeks ago, Graceland opened the doors to its most recent
expansion, The
Graceland Exhibition Center
. Located next to Elvis Presley’s
Memphis, the 80,000 square foot Exhibition Center will host an
ever-changing line-up of national and international pop culture and
educational touring exhibits starting with Muhammad Ali: Greatest
of All Time
showcasing the story of Muhammad Ali’s incredible
rise from humble beginnings to become the three-time heavyweight
champion of the world. A Century of the American Motorcycle
explores the history of the American motorcycle through a one-of-a-kind
collection of classic bikes curated by the legendary Barber Vintage
Motorsports Museum. The National Geographic Presents: Earth
Explorers
, is an interactive experience in partnership with
National Geographic. The exhibition allows visitors to take a journey
into the wildest, darkest and remote places in the world. Space:
An Out-of-Gravity Experience
will make its debut in October. The
Graceland Exhibition Center also features multiple dining options and
the Jungle Room Bar, which will be open before and after concerts on the
Soundstage at Graceland.

While the Graceland campus has expanded, so have the entertainment
offerings with special events, themed weekends and live music happening
all year round. In addition to perennial favorites such as Elvis
Week
every August, the traditional lighting of the mansion
grounds in November, the Holiday Concert Weekend in December, Elvis
Birthday Celebration
in January and the Ultimate Elvis
Tribute Artist Weekend
in March, Graceland has begun
hosting an even wider variety of events to attract new visitors.

“We produce events that attract all kinds of guests to Graceland. For
Elvis fans, it’s a magical place to visit to be closely connected to the
greatest entertainer of our time. Graceland will always be sacred to
them for that reason. For people who may attend one of our events that
is not necessarily Elvis related, it’s an opportunity to introduce
someone new to the incredible legacy of The King. And, without fail,
they leave Graceland as new Elvis fans,” said Joel Weinshanker, Managing
Partner of Graceland Holdings, LLC.

New events this year include the General Hospital Fan Celebration celebrating
the longest-running American soap opera during a three-day weekend
packed full of “General Hospital” stars, parties, panels, shows,
dinners, autographs and photo ops. Military Appreciation
Weekend
showcased Elvis’ patriotism through a variety of
family-friendly events and a concert featuring Bret Michaels. Hallmark
Channel’s June Weddings Fan Celebration Weekend
featured
Hallmark stars and two days of one-of-a-kind events and interactive
activities.

The Fabulous 50s weekend features Chubby Checker live in
concert, a A Salute to The King” by acclaimed Elvis
Tribute Artist Victor Trevino Jr., a Sock Hop party, dinner at the Hot
Rod Diner (Presley Motors), trivia contests, and a 50’s movie marathon.

Graceland’s All-American July 4th Getaway features Pat
Benatar & Neil Giraldo in concert, fireworks, BBQ, the rockabilly
Brandon Cunning Band, a gospel brunch, Kyle Busch’s #18 M&Ms NASCAR Show
Car and the opportunity to get behind the wheel of an official NASCAR
SimPod.

The two four-day Performing Arts Camps feature a
theater arts experience for kids and teens (ages 6 -17). Campers follow
in the footsteps of Elvis and learn about singing, acting and dancing
from professionals (including special guest counselor Reagan Strange for
NBC’s “The Voice”), while parents explore Memphis, relax by the pool at
The Guest House and enjoy Graceland Archives presentations and tours.

Graceland also partnered with Live Nation earlier this year to bring
music’s hottest acts to its newly expanded campus. Graceland
Live
features two venues: The Soundstage at Graceland (located
within Elvis Presley’s Memphis) can accommodate up to 2,000 guests and
boasts two giant screens offering great visibility throughout the venue.
The Guest House Theater is an intimate 464 seat auditorium with
stadium-style seating. Both facilities are equipped with
state-of-the-art sound, lighting and video capabilities worthy of The
King himself, and fan amenities that no other venue in Memphis can
offer. Guests attending shows at the Soundstage at Graceland are offered
free admission to Elvis Presley’s Memphis Complex after 3:00 p.m. the
day of the show to explore and enjoy the exhibits. There are multiple
dining options to choose from on-site, as well as The Jungle Room Bar.
Guests headed to a show in The Guest House Theater also have two
full-service restaurants and a large lobby Lounge bar with nightly
entertainment to enhance their experience.

Graceland Live concerts cover a wide variety of music genres including Melissa
Etheridge, Boz Scaggs, Pat Benatar and Neil Giraldo, Why Don’t We, Kirk
Franklin, Brian Setzer’s Rockabilly Riot, Violent Femmes and X, George
Thorogood
and more.

“Fans and artists alike have asked us for years to bring more live music
to Graceland. Now, with two phenomenal venues and an exclusive
partnership with Live Nation, we are ensuring premium experiences for
our audiences,” said Weinshanker. “Elvis always cited such a broad range
of musical influences that shaped his music. It is only fitting that we
bring an incredibly wide array of musical styles and genres back to his
home.”

For additional information visit www.graceland.com.

About Graceland and Elvis Presley Enterprises,
Inc.

Elvis Presley’s Graceland, in Memphis, is music’s most important and
beloved landmark, with hundreds of thousands of fans from around the
world visiting the historic home each year. Elvis Presley Enterprises,
Inc. (EPE) manages the operations of Graceland and its related
properties, including Elvis Presley’s Memphis, Graceland’s new
entertainment and exhibition complex over 200,000 square feet in size;
the new 80,000 square feet Graceland Exhibition Center featuring
rotating exhibits; the AAA Four Diamond Guest House at Graceland
450-room resort hotel; and the Graceland Archives, featuring thousands
of artifacts from Elvis’ home and career. EPE also produces and licenses
Elvis-themed live events, tours, and attractions worldwide. Graceland
Holdings LLC, led by managing partner Joel Weinshanker, is the majority
owner of EPE. Graceland is the only attraction worldwide to ever receive
six USA Today 10Best Readers’ Choice Awards: in 2019 it was voted “Best
Tennessee Attraction and Iconic Landmark, in 2018, it was voted “Best
Tennessee Attraction” and “Best Holiday Historic Home Tour,” in 2015
voted the world’s “Best Musical Attraction” and “Best Historic Southern
Attraction,” and in 2013 voted the #1 “Iconic American Attraction.” In
2018 TripAdvisor Travelers’ Choice Awards named Graceland one of the top
25 landmarks in the world and Rolling Stone named it one of 10 Great
American Music Landmarks. For more information on EPE and Graceland,
visit www.graceland.com.

Stay connected to Elvis Presley’s Graceland:

Website: http://www.graceland.com/
Facebook:
https://www.facebook.com/ElvisPresleysGraceland
@VisitGraceland
on Twitter and Instagram
YouTube: https://www.youtube.com/user/OfficialGraceland
Livestream
events: https://livestream.com/ElvisPresleyGraceland/events/3333050
Graceland
Live: http://www.gracelandlive.com
Facebook:
https://www.facebook.com/gracelandlive/
Instagram:
https://www.instagram.com/gracelandliveconcerts/
Twitter:
https://twitter.com/livegraceland
SiriusXM’s
Elvis Radio, Channel 19: http://www.siriusxm.com/Elvisradio

Contacts

David Beckwith
323-632-3277
[email protected]

Christian Ross
901-652-1602
[email protected]

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