Partnership Helps Tourist Destinations Prepare for Potential Crisis
Situations
NEW YORK & BIRMINGHAM, Ala.–(BUSINESS WIRE)–#communications–Travel + Leisure, the leading tourism-focused media brand, and
Markstein, an integrated communications agency, today announced a
partnership to launch the Travel + Leisure Crisis Communications for
Tourism Recovery initiative. The initiative specifically is designed to
help travel companies and tourist destinations prepare for, respond to
and recover from crisis situations such as natural disasters, terrorism
and illness outbreaks.
The Travel + Leisure Crisis Communications for Tourism Recovery
initiative offers companies and destinations multiple ways to prepare
for crisis situations through a membership program, an annual crisis
communications summit and crisis management planning. Travel + Leisure
and Markstein’s crisis communications experts will work with tourist
destinations and companies to help them plan and prepare for specific
situations and quickly recover.
As the preeminent voice for sophisticated travelers, Travel + Leisure
serves a global audience of more than 30 million with a content platform
that includes magazines, websites, newsletters and social media.
“No destination or company is immune to crisis or conflict,” said Jay
Meyer, senior vice president and publisher of Travel + Leisure. “As a
trusted resource for both the travel trade and consumers, we are pleased
to offer this important program. By helping destinations and companies
prepare for potential crises, we will help them recover more quickly and
return to business as usual.”
“Significant crisis events such as natural disasters, illness outbreaks
or terrorism can have lasting negative effects on the tourism industry,”
said Danny Markstein, president of Markstein. “But it doesn’t have to be
that way. Careful preparation and transparent, credible communications
strategies can be the difference between disaster and survival. The
Travel + Leisure Crisis Communications for Tourism Recovery initiative
will better equip tourism partners to navigate these events.”
The membership-based program will provide specialized training,
expertise and tools to tourist destinations, resorts, cruises ships,
airlines and other hospitality-related organizations. A team of travel
and crisis experts will help members identify and anticipate potential
issues before they occur. The program will prepare members to manage the
potential crisis through the development of individualized scenario
plans and other necessary communications assets. It will also serve as a
forum for sharing best practices, resources and tools.
The Markstein team has deep expertise in crisis, working across a
variety of industries and issues, including natural disasters, health
and safety, loss of life, cyber attacks, sustainability, diversity,
mergers and acquisitions and political conflicts.
For more information, visit www.travelandleisure.com
or www.markstein.co.
About Travel + Leisure
Travel + Leisure is the preeminent voice for the sophisticated traveler,
serving up expert intelligence and the most immersive, inspiring travel
lifestyle content anywhere. Travel + Leisure captures the joy of
discovering the pleasures the world has to offer—from art and design to
shopping and style to food and drink—and offers compelling reasons to
get up and go. With a total global audience of more than 30 million, the
Travel + Leisure portfolio includes the U.S. flagship and four
international editions in China, India, Mexico, and Southeast Asia. The
U.S. edition of T+L, which launched in 1971, is the only monthly
consumer travel magazine in print in the U.S.; has an authoritative
website, TravelandLeisure.com;
and has an extensive social media following of more than 13 million.
Travel + Leisure also encompasses newsletters and media collaborations.
About Markstein
Markstein, a full-service marketing communications agency, generates
impactful results for its clients with its strategy-first,
messaging-centric approach. We combine meaningful research and strategic
thinking with proactive outreach to control messages, shape perceptions
and motivate behavior among diverse audiences toward desired outcomes.
Markstein was founded in 2003 and serves clients nationwide from its
Birmingham, Alabama and Washington, D.C. offices. To learn more visit markstein.co.
Contacts
Giselle Casadaban
[email protected]
205-323-8208
