Newell Brands Announces Agreement to Sell The United States Playing Card Company to Cartamundi Group

HOBOKEN, N.J.–(BUSINESS WIRE)–Newell Brands (NASDAQ:NWL) continues to make progress on its Accelerated
Transformation Plan, designed to create a simpler, faster, stronger
consumer-focused portfolio of leading brands, and today announced that
it has signed a definitive agreement to sell The United States Playing
Card Company (“USPC”) to Cartamundi Group, a leading manufacturer and
distributor of playing cards and board games.

USPC, based in Erlanger, KY is the leader in the production and
distribution of premier brands of playing cards, including BICYCLE®,
BEE®, AVIATOR®, HOYLE®, and FOURNIER®. In 2018 net sales for USPC were
approximately $112 million.

Citi acted as financial advisor to Newell Brands on the USPC
transaction. It is expected to close in the second half of 2019, subject
to customary closing conditions, including regulatory approvals.

About Newell Brands

Newell Brands (NASDAQ:NWL) is a leading global consumer goods company
with a strong portfolio of well-known brands, including Paper Mate®,
Sharpie®, Dymo®, EXPO®, Parker®, Elmer’s®, Coleman®, Marmot®, Oster®,
Sunbeam®, FoodSaver®, Mr. Coffee®, Graco®, Baby Jogger®, NUK®,
Calphalon®, Rubbermaid®, Contigo®, First Alert®, and Yankee Candle®. For
hundreds of millions of consumers, Newell Brands makes life better every
day, where they live, learn, work and play.

This press release and additional information about Newell Brands are
available on the company’s website, www.newellbrands.com.

About Cartamundi Group

Cartamundi is Latin for “Cards for the World”. With a history dating
back to 1765, today Cartamundi is a leading manufacturer of playing
cards, card games and board games. With a network of owned sales
offices, 11 state-of-the-art manufacturing plants and an over 2,200
people strong workforce, Cartamundi is a prominent and growing supplier
to the global entertainment market.

Forward-Looking Statements

This news release contains forward-looking information based on
management’s current views and assumptions, including statements
regarding the expected timeframe for closing of the USPC transaction.
Actual results and events may differ materially from those described in
the forward-looking statements above. Please refer to the cautionary
statements set forth in the “Forward-Looking Statements” section and
under the caption “Risk Factors” in Newell Brands’ Annual Report on Form
10-K and Quarterly Reports on Form 10-Q for other factors that could
affect our business.

Contacts

Investors:
Nancy O’Donnell
SVP, Investor Relations and
Communications
+1 (201) 610-6857
[email protected]

Media:
Claire-Aude Staraci
Director, External
Communications
+1 (201) 610-6717
[email protected]

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