Legendary Actor Joins Greenlight’s Roster of Icons
NEW YORK–(BUSINESS WIRE)–Greenlight,
the icon representation, merchandise licensing, rights clearances, and
brand partnership division of Branded Entertainment Network (BEN), has
announced that the Marlon Brando estate has signed with Greenlight to
exclusively represent the renowned actor’s rights for licensed products,
advertising, and marketing campaigns, including endorsement
opportunities worldwide.
From his star-making turn as Stanley Kowalski in Broadway’s A
Streetcar Named Desire through a career that spanned decades, Marlon
Brando left an indelible mark on Hollywood and the world. Born in Omaha,
Nebraska, Brando’s early exposure to the theater was through his
mother’s work with the Omaha Community Playhouse. He moved to New York
at 19, eventually studying acting under Stella Adler and beginning his
career on stage.
“Marlon left a legacy as one of the greatest modern thespians of all
time. He represents the traditional male, in some ways rebellious, but
kind and paternalistic in others,” said Mike Medavoy, a Brando Estate
Trustee.
From the stage to the screen, Brando became one of the greatest actors
of his generation. With eight Academy Award nominations and Best Actor
wins for On the Waterfront and The Godfather, he starred
in 39 films including some of the most memorable in American cinema
including Last Tango in Paris and Apocalypse Now.
“Marlon Brando was to bring method acting to Hollywood and mainstream
audiences,” remarked Avra Douglas, Brando’s longtime personal assistant
and estate trustee. “Every successful actor to date has learned
something from Marlon’s decades long career.”
Brando’s interests were varied and extended well beyond Hollywood. Long
a civil rights activist, Brando worked with Martin Luther King and James
Baldwin, was an advocate for Native American rights and environmental
causes, and was able to put many of his ideas into practice with the
purchase of a twelve-island Tahitian atoll named Tetiaroa. While filming Mutiny
on the Bounty Brando fell in love with Tahiti and its people,
leading to the purchase of the property. Now home to The Brando, a
luxury resort, Tetiaroa was a refuge for the actor to which he returned
as often as he was able for the rest of his life.
“Greenlight represents the top caliber of celebrities – those who are
worthy of being called ‘icons,’ and Marlon Brando certainly fits that
bill,” said Tamra Knepfer, Senior Vice President of Greenlight. “With
the timeless appeal of Brando furthered by the legendary status of many
of the movies he starred in, the Brando name represents style,
originality, and an adventurous spirit, which are relevant across a wide
range of products including wine and spirits, apparel, and accessories.”
About Greenlight
Greenlight, a division of Branded Entertainment Network (BEN), is a
global leader in rights representation and clearances, merchandise
licensing, and brand partnership, providing turnkey solutions for top
brands and advertising agencies worldwide. Greenlight represents some of
the most iconic names in history including Albert Einstein, Steve
McQueen, Sophia Loren, Whitney Houston, Thomas Edison, Martin Luther
King, Jr., Charlie Chaplin, Ella Fitzgerald, and more. For more
information, visit www.greenlightrights.com.
Contacts
Wes Morton
Marketing Manager
[email protected]
