33rd Annual E*TRADE Corporate Services Directions Conference Reveals Insights Gathered from Equity Compensation Professionals

650 attendees gathered in Palm Springs to explore the latest in stock
plan administration trends and recent technological advancements

NEW YORK–(BUSINESS WIRE)–E*TRADE Financial Corporate Services, Inc. today announced insights
gathered from its 33rd annual Directions conference held May 14 to 17.
Based on qualitative feedback, equity compensation professionals are
most focused on advancements that help automate or streamline
traditionally manual processes:

  • API integrations: Human resources professionals and plan
    administrators typically have to consult different platforms to
    synthesize participant data, but today APIs can synchronize disparate
    sources onto one platform. For example, administrators can now sync
    participant demographic data from Workday and Equity Edge Online® in
    real time.
  • Financial reporting enhancements: Finance and accounting teams
    have long contended with numerous manual reports, but they are
    now turning to automated processes to help consolidate. For example,
    today E*TRADE clients can forecast multiple periods of expense for
    existing and hypothetical grants in a single report; they also have
    access to a deferred tax asset report that calculates tax accrual
    activity for options, awards, and units and can be tailored to
    multiple jurisdictions.
  • 10b5-1 plan automation: As equity compensation shifts from a
    benefit often reserved for executives to one that extends deeper into
    organizations, legal teams and administrators are seeing a rise in
    10b5-1 plans that need to be set up and processed. In response,
    E*TRADE recently launched the industry’s first online automated 10b5-1
    trading plan solution, streamlining the plan’s setup, approvals,
    maintenance, and reporting.

“Amid the growth and expansion of US multinational corporations’
granting strategies, equity compensation is a crucial subject among
human resources professionals and business leaders,” said Scott Whatley,
President of E*TRADE Financial Corporate Services, Inc. “As plan
administrators navigate this landscape, it’s up to us to help make their
experience—and those of their participants—easier and more seamless. The
reality is there are more than a few analog processes that are ripe to
be automated. And while we’ve come a long way on that front these past
few years, we will continue to work side-by-side with our clients to
leverage technology in further raising the bar.”

Directions is one of the nation’s longest-running conference for stock
plan professionals. Attendees gain insights into industry trends and
best practices, plus opportunities to help optimize Equity Edge Online,
E*TRADE Corporate Services’ #1-rated stock plan administration platform.1
Attendees participated in 40 hands-on labs, 32 workshops, 17
roundtables, and heard from keynote thought leaders including futurist
Leonard Brody and decorated Paralympian Amy Purdy.

For news and thought leadership on equity compensation, follow E*TRADE
Corporate Services, on LinkedIn.

1. As of June 15, 2018, Group Five Stock Plan Administration Benchmark
Study and Financial Reporting Benchmark Study rated Equity Edge Online®
highest in Loyalty and Overall Satisfaction for the seventh consecutive
year (2012–2018) among all plan sponsors who use a commercial system to
manage the recordkeeping of their stock plans in-house. E*TRADE
Financial Corporate Services, Inc. was also rated highest among partial
administration plan sponsors in overall satisfaction for brokerage
services in the same study, for the second consecutive year. Group Five,
LLC is not affiliated with E*TRADE Financial Corporate Services, Inc. or
the E*TRADE Financial family of companies.

About E*TRADE Financial and Important Notices

The E*TRADE Financial family of companies provides financial services,
including trading, investing, banking, and managing employee stock
plans. Employee stock plan solutions are offered by E*TRADE
Financial Corporate Services, Inc. Securities products and services are
offered by E*TRADE Securities LLC (Member FINRA/SIPC). Commodity futures
and options on futures products and services are offered by E*TRADE
Futures LLC (Member NFA). Managed Account Solutions are offered through
E*TRADE Capital Management, LLC, a Registered Investment Adviser. Bank
products and services are offered by E*TRADE Bank, and RIA custody
solutions are offered by E*TRADE Savings Bank, both of which are
national federal savings banks (Members FDIC). More information is
available at www.etrade.com.

E*TRADE Financial, E*TRADE, and the E*TRADE logo are trademarks or
registered trademarks of E*TRADE Financial Corporation. ETFC-G

E*TRADE and Workday are separate and unaffiliated companies.

© 2019 E*TRADE Financial Corporation. All rights reserved.

Contacts

E*TRADE Media Relations
646-521-4418
[email protected]

E*TRADE
Investor Relations

646-521-4406
[email protected]

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