U.S. Direct Selling Annual Retail Sales Reach $35.4 Billion
WASHINGTON–(BUSINESS WIRE)–#AmericasOrginalEntrepreneur–The Direct Selling Association (DSA) released its 2019 Direct Selling
Growth and Outlook Survey results
today, showing a solid growth in retail sales, as well as the number of
people selling and purchasing products and service through the direct
sales channel. Growth & Outlook is DSA’s annual survey that reports on
the size and scope of direct selling in the U.S. and is audited by
Nathan Associates, a third-party international economic consulting firm.
The annual Direct Selling Growth & Outlook Survey provided the following
data on the industry:
-
Retail Sales are Up: The direct selling channel generated $35.4
billion in retail sales in 2018 – this is up 1.3 percent from 2017. -
The Number of Direct Sellers is Up: The number of people
selling products or services using the direct selling model grew 1.6
percent, with more than 6 million U.S. entrepreneurs selling in either
a part-time of full-time basis. -
Demand for Direct Selling Products is Up: In 2018, there were
more than 36.6 million people actively buying through the direct sales
channel, with notable growth coming from an increase in preferred
customers. This customer count excludes those who have not signed an
agreement with a direct selling company.
“The U.S. direct selling industry is moving in a very positive
direction,” said Joseph N. Mariano, DSA president and chief executive
officer. “Retail sales were strong, thanks largely to the U.S. direct
sales force and their ability to attract millions and millions of
customers. The 2019 Growth & Outlook Survey also provided additional
insights into the people involved in direct selling – particularly due
to segmentation efforts – helping our member companies provide an even
better experience for those who buy and sell through our channel. As we
look forward and evaluate industry data, as well as national economic
and retail projections, we believe the industry will continue to see
modest growth during the next three years.”
“Since 1995, Nathan Associates has been proud to work with the DSA
analyzing the Growth & Outlook Survey data and conducting significant
secondary research to develop rigorous industry-wide estimates for the
U.S. direct selling industry,” said Paul Bourquin, Principal at Nathan
Associates. “As a third-party international economic consulting firm, we
offer a level of transparency for a trade organization like the DSA that
serves as a trusted resource and provides large-scale data on an
industry.”
For more information on DSA’s 2019 Growth & Outlook Survey: 2018 Direct
Selling Data in the United States, you can also read more on this topic
at www.dsa.org/benefits/research
or Direct
Selling News.
ABOUT THE DIRECT SELLING ASSOCIATION
The Direct Selling Association (DSA) is the national trade association
for companies that offer entrepreneurial opportunities to independent
sellers to market and sell products and services, typically outside of a
fixed retail establishment. In 2018, direct selling took place in every
state, generating $35.4 billion in retail sales. More than six million
entrepreneurs in the U.S. are selling products or services through the
direct selling channel, providing a personalized buying experience for
many million customers.
Contacts
Ginger Greenberg
[email protected]
214-732-5832
