The strategic partnership – the first of its kind in Africa and
the Middle East – brings together two leading players in their
respective fields providing customers with powerful turnkey solutions
LONDON–(BUSINESS WIRE)–Getty Images (www.GettyImages.com),
a world leader in visual communications, and APO Group (www.APO-opa.com),
a leading media relations consultancy and press release distribution
service, have announced a wide-reaching collaboration to promote
integrated text, photo and video solutions to organizations operating
across Africa and the Middle East.
Watch the video: https://youtu.be/X90H0ZIkqaI
Download picture 1: http://bit.ly/Getty-APO
Download picture 2: http://bit.ly/Getty-APO-1
Download the B-roll and dope sheet: http://bit.ly/Broll-Getty-APO
The two companies put pen to paper today at an official signing ceremony
at the Getty Images headquarters in London.
Serving nearly One Million customers in almost every country in the
world, Getty Images is the most trusted and esteemed source of
visual content in the world, servicing the media, corporate and
advertising sectors. Its digital asset management and distribution
services optimize efficiency and content syndication for hundreds of
partners globally.
Since its formation in 2007, APO Group has quickly become the most
influential and reputable media relations consulting firm in Africa and
the Middle East through its pioneering press release distribution and
innovative monitoring solutions. Its global advisory services allow
organizations from all over the world to harness the potential of media
by developing strategic communications plans that help to build positive
connections with key audiences.
The strategic partnership will combine Getty Images’ unique
capabilities, in tandem with APO Group’s world-class media relations to
help organizations connect their compelling stories with new audiences.
Getty Images will provide APO Group customers with its full suite of
image production, distribution and digital asset management solutions,
while APO Group’s range of media relations services, dedicated to Africa
and the Middle East, will be available to Getty Images customers.
Africa, in particular, represents a significant growth opportunity for
customers of both organizations. With its population set to double by
2050, it will be home to 40% of all humanity by the year 2100. By
working together in the region, Getty Images and APO Group can help
raise the profile of Africa on an international scale.
In recent years, APO Group has established itself as the media relations
consultancy of choice for multinationals requiring local support in
Africa and the Middle East, and for African organizations looking to
expand internationally. With over 300 diverse clients such as Facebook,
Uber and Hilton – as well as 57 of the leading global PR Agencies – APO
Group has doubled its turnover in the last two years and is the
undisputed market leader for media relations in Africa and the Middle
East.
Getty Images and APO Group are also united in their passion for sport.
APO Group is the Main Official Sponsor of World Rugby’s African
association, Rugby Africa, while Getty Images is the official
photographer or photographic partner to over 80 of the world’s leading
sports governing bodies, leagues, and clubs, including the Fédération
Internationale de Football Association (FIFA), the International Olympic
Committee (IOC), National Basketball Association (NBA), Union of
European Football Associations (UEFA), National Hockey League, NASCAR,
Professional Golfers Association (PGA), Manchester United, Borussia
Dortmund, FC Bayern Munich, Cricket Australia and New Zealand Rugby
Union.
In 2018 the two companies worked together to increase the international
exposure of the Rugby
Africa Gold Cup competition (http://bit.ly/Getty-APO-3)
– a qualifier for the 2019 Rugby World Cup.
“In APO Group we are confident we have a great partner to develop our
presence in Africa and the Middle East,” said Lee Martin, Senior Vice
President, Global Strategic Development at Getty Images. “They are the
market leader in their field, and have deep knowledge and expertise of
corporations and media across the regions. We look forward to an
exciting collaboration that will help us break new ground in untapped
markets that are full of potential and opportunities.”
“This partnership further demonstrates our commitment to working with
best-in-class organizations all over the world to provide innovative and
integrated communication and media relations solutions to our corporate
customers,” said Lionel Reina, CEO of APO Group. “The power of our
combined multi-domestic services reflects an increasing demand from
corporations to work with a limited number of suppliers in order to
communicate more efficiently about their African and Middle Eastern
activities.”
The strategic partnership was acknowledged with a photo of Lee Martin,
Senior Vice President, Global Strategic Development at Getty Images, and
Lionel Reina, CEO of APO Group, displayed on the NASDAQ Tower in New
York’s Time Square. The NASDAQ Tower is considered the most visible LED
video display in Times Square and is one of the most valuable
advertising spaces in the world.
Picture of Lee Martin and Lionel Reina on the Nasdaq Tower: http://bit.ly/Getty-APO-Nasdaq
About Getty Images
Getty Images (www.GettyImages.com)
is one of the most trusted and esteemed sources of visual content in the
world, with over 300 million assets including photos,
videos,
and music,
available through its industry-leading sites www.GettyImages.com
and www.istock.com.
The Getty Images website serves creative, business and media customers
in nearly every country in the world and is the first-place people turn
to discover, purchase and share powerful visual content from the world’s
best photographers and videographers. Getty Images works with over
250,000 contributors and hundreds of image partners to provide
comprehensive coverage of more than 160,000 news,
sport
and entertainment
events each year, impactful creative
imagery to communicate any commercial concept and the world’s
deepest digital archive of historic
photography.
Visit Getty Images at www.gettyimages.com
to learn more about how the company is advancing the unique role of
still and moving imagery in communication and business, enabling
creative ideas to come to life. For company news and announcements,
visit our Press
Room, and for the stories and inspiration behind our content, visit gettyimages.creativeinsights.com.
Find Getty Images on Facebook, Twitter, Instagram, LinkedIn, or download
the Getty Images app where you can explore, save and share the world’s
best imagery.
About APO Group
Founded in 2007, APO Group (www.APO-opa.com)
is the leading media relations consultancy and press release
distribution service in Africa and the Middle East. We assist private
and public organizations in sharpening their reputation and increasing
their brand equity in target countries. As trusted partner, our role is
to leverage the power of media and build bespoke strategies that enable
organizations to produce a real and measurable impact in Africa and the
Middle East and outside the regional frontiers. The trust and
recognition that have been granted to APO Group by global and
multinational companies, governments and NGOs inspires us to
continuously enhance our value proposition within Africa & Middle East
to better cater to our clients’ needs. Among our prestigious clients:
Facebook, Dangote Group, GE, Uber, Microsoft, Nokia, Mara Group, PwC,
DHL, Marriott Group, Sage, Ecobank, Iflix, Jumia, Samsung, Total, Merck,
Société Générale, L’Oréal, Oracle, Philips, Barclays, MoneyGram, Ernst &
Young, Orange.
Headquarters: Lausanne, Switzerland | Offices in Senegal, Dubai and Hong
Kong
For further information, please visit our website: https://www.APO-opa.com
Contacts
APO Group
Caroline Guilhaume
Head of Media Relations
[email protected]
+41 432 152 100
