Partners in Workforce Advancement Aims to Steer More Talent into
Clinical Research
WASHINGTON–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/ACRP?src=hash” target=”_blank”gt;#ACRPlt;/agt;–The Association of Clinical Research Professionals (ACRP) has awarded
Markstein a multi-year contract to develop an integrated campaign to
raise awareness of clinical research as a career path among healthcare
professionals and students.
The campaign is the flagship project of ACRP’s ‘Partners in Workforce
Advancement’ (PWA) initiative. Announced in August 2018, the PWA brings
together a broad coalition of stakeholders to create a sustainable
workforce for the future. The North Carolina Biotechnology Center and
Dartmouth-Hitchcock Health recently joined other members on the PWA,
including Covance Inc., FOMAT Medical Research, George Washington
University School of Medicine and Health Sciences’ Department of
Clinical Research & Leadership, Javara, Inc., National Institute for
Health Research, Roche/Genentech, U.S. Department of Veterans Affairs
and Wake Forest Baptist Health/Wake Forest University.
“Success in our industry depends on the people in it, including those
managing the life-saving research that clinical professionals conduct,”
said Jim Kremidas, ACRP executive director. “Our goal for the ‘Partners
in Workforce Advancement’ initiative is to ensure that healthcare and
life sciences students think of clinical research as a career option.
The Markstein team has a deep understanding of workforce development
strategy and how to reach and motivate future clinicians to join this
important field, which will ultimately help advance medical discoveries
and improvements.”
“Attracting skilled and diverse talent to the clinical research industry
is critical to improving health outcomes and saving lives,” said Danny
Markstein, president. “We are excited to work with ACRP and members of
the PWA to address their workforce development needs while increasing
awareness around the impact that clinical researchers make every day
through their important efforts.”
Markstein will develop an integrated campaign to reach and nurture
college students who otherwise may not consider clinical research as a
career path. Markstein has developed a proven approach to workforce
development, working with state and local agencies, corporations,
associations and coalitions. The agency has experienced double digit
growth each of the last seven years.
About the Association of Clinical Research Professionals
In clinical research, people are everything. ACRP raises clinical
research standards and accelerates careers. Better people. Better
results. www.acrpnet.org.
About Markstein
Markstein, an independent, integrated communications agency, generates
impactful results for its clients with its strategy-first,
messaging-centric approach. We combine meaningful research and strategic
thinking with proactive outreach to control messages, shape perceptions
and motivate behavior among diverse audiences toward desired outcomes.
Markstein was founded in 2003 and serves clients nationwide from its
Birmingham, Alabama and Washington, D.C. offices. To learn more visit markstein.co.
Contacts
Giselle Casadaban
[email protected]
205-323-8208
