ISLE OF MAN–(BUSINESS WIRE)–Eros Now, the cutting-edge digital over-the-top (OTT) South Asian
entertainment platform owned by Eros International Plc (NYSE:EROS), a
Global Indian Entertainment Company, today announced that it has reached
an agreement with Tata Sky to make Eros Now content available on the
Tata Sky Binge platform. The massive library of Eros Now, which consists
of over 12,000 movie titles, original series, music videos, short format
content (Eros Now Quickie) and more, is now available on Tata Sky Binge
– a unique platform by Tata Sky that brings digital content on to your
TV.
Tata Sky Binge is accessible through the Amazon FireTV Stick – Tata Sky
Edition, an exclusive and unique offering that will allow subscribers to
stream digital content from multiple apps along with Eros Now which
boasts of original series, vast library of movies, and music on the
television sets. Tata Sky Binge is available to all Tata Sky subscribers
at just 249 Rupees per month. This partnership of Tata Sky Binge and
Eros Now will cater to a wide set of underserved audiences and will
further enhance the consumer viewing experience.
Commenting on the development, Rishika Lulla Singh, CEO, Eros Digital said,
“For us, customer experience trumps everything else and it is our
endeavour to partner with brands that share our ethos of great
storytelling on any platform. This alliance will further strengthen our
relationship with the viewers who will receive access to the massive
content library of Eros Now, consisting of more than 12,000+ movie
titles, original content and lots more.”
Speaking about the launch, Pallavi Puri, Chief Commercial Officer,
Tata Sky said, “Tata Sky has always been committed to bringing the
best entertainment to the big screen, powered by the finest technology
and packaged in the most user-friendly interface. We are now extending
the superior ‘Tata Sky experience’ to the world of apps with Tata Sky
Binge. We are sure that this unique partnership with content apps will
bring a new entertainment experience to life across millions of Tata Sky
homes.”
Eros Now, the premium online video streaming platform, can now be
accessed on television screens by Tata Sky Binge subscribers.
About Eros International Plc
Eros International Plc (NYSE: EROS), a Global Indian Entertainment
company that acquires, co-produces and distributes Indian films across
all available formats such as cinema, television and digital new media.
Eros International Plc became the first Indian media company to list on
the New York Stock Exchange. Eros International has experience of over
three decades in establishing a global platform for Indian cinema. The
Company has an extensive and growing movie library comprising of over
3,000 films, which include Hindi, Tamil, and other regional language
films for home entertainment distribution. The Company also owns the
rapidly growing OTT platform Eros Now.
For further information, please visit: www.erosplc.com.
About Eros Now
Eros Now is Eros International Plc’s On-Demand South Asian Entertainment
Video Service accessible worldwide to viewers across internet enabled
devices including mobile, web and TV. With 12,000+ Movie titles, Music
Videos, Television Programming and others Eros Now caters to 142 million
registered users and 15.9 million paying subscribers worldwide with the
promise of endless entertainment Product features, such as video in HD,
multi-language subtitles, movie downloads, and high-quality original
drama series differentiate the Eros Now entertainment offering.
To see, watch now: www.erosnow.com
About Tata Sky:
Tata Sky Limited (‘Tata Sky’) is a joint venture between the Tata Sons
and 21st Century Fox. Incorporated in 2001 and launched services in
2006, Tata Sky is India’s leading content distribution platform
providing Pay TV and OTT services. With the objective of connecting to
the best content in the world on any budget, any screen, anytime and
anywhere, Tata Sky was the first to launch multiple products and
services that redefined the subscribers viewing experience in the
country. Tata Sky has been a pioneer in the HD Set top box category
having significant market share in the category. It has been
continuously adding new channels and platform services across various
genres and languages to beef up its content offering to cater to all
segments of the audience. Tata Sky currently has its footprints spread
across 2 lakh towns with over 18 million connections in India.
For more information on Tata Sky, visit www.tatasky.com
& watch.tatasky.com
Contacts
Mark Carbeck
Chief Corporate and Strategy Officer
Eros
International Plc
+44 207 258 9909
[email protected]
Media:
Erica
Bartsch
Sloane & Company
+1 212 446 1875
[email protected]
