DEFY to drive CBD recognition in major sports starting with
professional auto racing
INDIANAPOLIS–(BUSINESS WIRE)–DEFY lives up to its name as it launches nationally this week – defying
the limits of CBD and professional sports. DEFY has partnered with Arrow
Schmidt Peterson Motorsports for the 103rd Running of the
Indianapolis 500 and the remainder of the 2019 NTT IndyCar Series
season, earning pole position for the CBD industry. It’s a historic
moment for racing, professional sports, and the countless supporters of
CBD. DEFY becomes the first CBD partner to qualify in a major auto
racing event.
DEFY, the first CBD-based performance drink, employs a scientific,
patented process that removes ALL THC making the drink completely
focused on health and wellness. ZERO THC prepares the way for a safe and
credible introduction to professional athletics and everyday life.
DEFY has a proprietary blend of performance-spectrum hemp extract along
with essential vitamins and minerals designed to help restore and
revitalize your body. DEFY places a tremendous amount of weight on
research and development, compliance by their suppliers and vendors to
ensure rigorous quality standards for the product line is met. DEFY’s
proprietary performance-spectrum hemp extract delivery mechanisms are
designed to maximize bioavailability.
Pro-Footballer, Hall of Famer, Terrell Davis and co-founder of DEFY,
commented at their national launch in Denver, Tuesday, May 21st,
“Precision in racing is the same as rigorous science. Margins of winning
– or defeat – are the result of research and teamwork. The partnership
with Arrow SPM was a natural fit. The fact that we’re socializing CBD in
an acceptable, non-taboo way, is really the gateway to widespread
acceptance. That’s our goal. To take CBD from the shadows and be a
defying force for athletes. I’m an evangelist because it’s worked for me
as well. I hope everyone out there with pain, stress and recovery issues
will view CBD through the lens I have.”
For DEFY to become a partner of Arrow Schmidt Peterson Motorsports, it
had to be approved by INDYCAR, which requires partners within the series
to meet certain standards, such as the brand must not produce, market or
advertise marijuana-based or cannabis products not derived from hemp.
DEFY’s branding will be seen on the Honda-powered cars driven by James
Hinchcliffe and Marcus Ericsson, the Nos. 5 and 7 Arrow SPM machines.
“They went through all the layers of testing to show it is a legitimate
sports drink with CBD,” Arrow SPM Co-Owner Sam Schmidt said. “This is a
booming market, so to be on the ground floor with them is very exciting.”
Beau Wehrle, DEFY CEO and co-founder added, “DEFY has created an
entirely new segment in the CBD industry, we believe it will influence
professional athletics and we believe it will improve everyday lives.”
DEFY teaming up with Arrow Schmidt Peterson Motorsports is iconic. The
partnership is perfect as both align in the fields of team, precision,
science and, of course, sheer willpower to defy on and off the track.
The drink is available at www.drinkdefy.com.
DEFY
DEFY is located in Denver, CO. In 2017, Terrell Davis first used hemp
extract to recover after a workout—and it changed his life. Through it,
he was able to recover faster between workouts and achieve a level of
locked-in focus that helped him defy the challenges that hold athletes
back: his injury history, his overworked muscles and the deteriorating
effects of age. Inspired to share these benefits with all athletes,
Terrell and his team embarked on a mission to launch DEFY.
DEFY is the world’s first mainstream hemp extract performance beverage
built specifically for athletes. Formulated to aid in rapid muscle fiber
recovery and clear-headed, hyper-focused training, DEFY delivers
naturally derived performance, recovery and rejuvenation for every kind
of athlete. And with research still only scratching the surface of hemp
extract’s potential, we’re only just beginning to DEFY the Everyday.
About Arrow Schmidt Peterson Motorsports
Established in 2001 and owned by former IndyCar driver Sam Schmidt and
Canadian businessman Ric Peterson, along with major support from Arrow
Electronics which has partnered with the organization since 2015, Arrow
Schmidt Peterson Motorsports (Arrow SPM) currently competes in the NTT
IndyCar Series. With a storied history in the Indy Lights Series with
over 70 wins, over 70 pole positions and seven championship titles, the
Indianapolis-based team has also found success in IndyCar with six wins,
two Indianapolis 500 pole positions and five poles claimed overall, as
well as three top-five finishes in the championship points
standings. For more information, please visit spmindycar.com.
Contacts
Marco Larsen
CEO and Principal
PUBLIC, NYC
publicnewyorkcity.com
o:
212.431.1470 ext. 101
c: 646.812.4444
t: @PUBLICnyc
