Former Executive at MediaMath, Criteo and Yahoo! Brings MarTech
Leadership and Data Expertise to Industry Leading Digital-to-Direct Mail
Marketing Company
NEW YORK–(BUSINESS WIRE)–PebblePost®, the leading digital-to-direct mail marketing
platform, today announced the appointment of Jacob Ross as President.
Ross will report directly to CEO Lewis Gersh and will help lead the
company into its next phase of growth as it continues to own the market
for Programmatic Direct Mail®.
Ross, a proven leader with deep expertise helping googmarketing and
advertising technology companies scale, joins PebblePost during a time
of growth and product advancement following the recent close of the
company’s Series C financing.
“As consumers spend more time online and demand more from brand
interactions, they have pushed marketing to become ever more addressable
and impactful, and are driving the need to connect online and offline
experiences seamlessly,” said Ross. “PebblePost is on the crest of this
wave, modernizing direct mail and reinventing how to respectfully and
effectively reach consumers at home where they make the majority of
buying decisions. I’m excited to join Lewis and the talented PebblePost
team to bring Programmatic Direct Mail® to the next level.”
Prior to PebblePost, Jacob served as Chief Product Officer at marketing
technology leader MediaMath. In this role he drove the capabilities of
MediaMath’s enterprise platform, which was recognized as a category
leader by independent analysts. He also led the growth of MediaMath’s
proprietary data asset to a core pillar of the business. Previously,
Jacob served as Chief Revenue Officer at Metamarkets, a leading real
time analytics platform which was subsequently acquired by SNAP. He also
served as Managing Director of Criteo, North America, to establish the
company’s US presence and grow the business through its IPO. Jacob has
also held leadership positions at Demand Media and Right Media (formerly
Yahoo! and now Oath).
“PebblePost invented Programmatic Direct Mail and we’ve had tremendous
success with our innovative brand clients. I’m thrilled Jacob has joined
this adventure; he will play a pivotal role in helping our company scale
and grow,” said Lewis Gersh, CEO of PebblePost. “This year we are
looking forward to bringing new product innovation to our brands that
drives higher performance and addresses multi-channel attribution. We’re
just getting started!”
About PebblePost®
PebblePost is the leading digital-to-direct mail marketing platform. We
capture online interest and intent data to send relevant direct mail
that activates buying decisions at home and drives conversions
everywhere. We invented Programmatic Direct Mail® to help
brands convert more shoppers into buyers using advanced targeting,
algorithmic optimization, attribution and quantitative analysis.
PebblePost® is a venture-backed company based in NYC.
Contacts
Media:
Emily James
Seismic Marketing for PebblePost
[email protected]
858-248-2565
