DEVON, Pa.–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/acquisitions?src=hash” target=”_blank”gt;#acquisitionslt;/agt;–L2 Capital Partners, L.P. (“L2” or “L2 Capital”) (www.L2Capital.net)
announced the acquisition of Jurassic Quest Holdings, LLC and its
wholly-owned subsidiaries (collectively “Jurassic Quest®”,
“JQ”, or the “Company”), together, a family event business that produces
the leading interactive dinosaur events in North America. Terms of the
deal were not announced.
Founded in 2013 and with over 1 million annual attendees, Jurassic Quest®
(www.jurassicquest.com)
is the largest and most realistic dinosaur-themed exhibition in the
United States. In 2018, JQ operated two touring companies that covered
approximately 90 events in 34 states with over 80 life-like dinosaurs in
each exhibition; displays span the Cretaceous, Triassic and Jurassic
eras. Life-sized dinosaurs are exhibited in their natural habitats and
placed in action scenes in convention halls and expo centers to educate,
entertain and thrill the audience. JQ provides families with an
unparalleled experience through its interactive and animatronic dinosaur
exhibits, educational walking tours, rides, and other attractions.
Dinosaurs represent an intense interest for a large portion of children
of all socioeconomic classes and the fascination transcends generations,
which has provided lasting enthusiasm for dinosaur-themed events. JQ
also has a strong social media presence with over 1.6 million followers
on Facebook that it leverages as a catalyst for generating excitement
around scheduled events.
The Company is based in the suburbs of Houston, Texas and has
approximately 100 full time employees – of which 80% are traveling with
one of the two tours. The event typically operates 3-4 days per week and
targets families with children between 2-10 years old.
Dan and Leticia Arnold, Founders of Jurassic Quest® said,
“Leticia and I are thrilled with the L2 Capital partnership and we look
forward to accelerated growth and innovation at Jurassic Quest®!
We feel we have found the ideal partner in L2, who shares the passion
for our business and who has the vision to see the path to greater
accomplishments for JQ!”
Robert Hardy, Chief Executive Officer of Jurassic Quest®,
noted “We are excited about the momentum this acquisition will bring to
our dynamic, family-friendly business. With L2’s support we expect to
continue to grow our platform with new additions and attractions that
will further educate and thrill families throughout North America.”
Connor McMahan, Principal, who led the transaction for L2, said, “The
opportunity to partner with a company such as JQ is rare in that its
market leadership and demonstrated value proposition are distinct
amongst its peers. We have collected an extraordinary group of Board
members and advisors that will help guide JQ’s very talented management
team in executing on its tangible path to organic growth at home in the
US and abroad.”
Capitala Group provided debt financing and co-invested in the
transaction. Statesman Corporate Finance acted as sole financial advisor
to Jurassic Quest®.
About L2 Capital Partners:
L2 Capital Partners (www.L2Capital.net)
is a lower middle market private equity family office that specializes
in making controlling or minority investments in business service,
consumer product and manufacturing companies with enterprise values up
to $75 million. L2 Capital adds value by helping business executives and
owners meet their strategic and financial goals by providing access to
professionals and resources gained over 40 years of principal investing
experience within the structure of a family office.
For additional information, contact L2 Capital at [email protected]
/ (610) 922-4030.
Contacts
Connor McMahan
[email protected]
/ (610) 922-4030
