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(“Frontier”), a Charlotte-based growth equity firm focused
exclusively on B2B software, today announced a strategic growth
investment in Phone2Action
(or the “Company”), a digital advocacy platform that connects citizens
to lawmakers.

Phone2Action enables companies, non-profits, and associations to engage
their customers, members, and stakeholders in grassroots advocacy,
connecting them over social, email, text, and phone to lawmakers about
the issues that matter to them. Its differentiated platform is optimally
designed for the mobile and smartphone experience, prompting timely
action to leverage mission-aligned messaging inspiring lawmakers to act.

Since 2013, more than 15 million people have used the platform to reach
lawmakers across the US and abroad, and constituents have engaged with
policy-makers more than 50 million times. Last year, constituents sent
messages to 19,000 different officials. With more than 550 clients
including Airbnb, Lyft, Ben & Jerry’s, the Alzheimer’s Impact Movement,
Patagonia, and the Consumer Technology Association, the Company helped
to transform the advocacy and public affairs field.

We believe the partnership combines Phone2Action’s market-leading
platform with Frontier’s expertise assisting SaaS companies through
important inflection points of growth and evolution. The investment is
intended to fuel continued platform innovation, rapid market expansion,
and growth acceleration.

“Now more than ever, citizens and the organizations they belong to – and
buy from – are looking for ways to make their voices heard,” said Jeb
Ory, co-founder and CEO of Phone2Action. “We are incredibly proud of the
business we have built at the intersection of technology and policy.
Every day, tens of thousands of people use our software to engage on
issues they care about. We believe partnering with Frontier Capital will
help us accelerate our mission to become the connective tissue between
constituents, their government, and the organizations they care about.”

“With little funding going to women-led businesses, today’s investment
says volumes both about Frontier Capital and the business we have
built,” said Ximena Hartsock, co-founder of Phone2Action. “We believe
our success is reflective of our amazing customers and multicultural,
diverse employee base, representing the whole of the US and over 20
countries. I have been deeply impressed with the Frontier team and am
thrilled to work with them in continuing to grow Phone2Action and the
digital advocacy industry.”

“People today are highly motivated to advocate for social issues and
initiatives that matter to them,” said Andrew Lindner, co-founder and
Managing Partner at Frontier. “However, the process for advocating has
historically been a cumbersome and confusing experience. Phone2Action
enables non-profits, associations, and corporations to identify and
engage individuals who wish to demonstrate their support for a given
issue in an easy and intuitive way. Frontier is excited to partner with
the Phone2Action team in supporting their impressive growth while
continuing to deliver best-in-class advocacy software to its customers
and their end-users.”

Lindner along with Frontier Partner Michael Ramich and Vice President
Matt Williams will join the Phone2Action board of directors. Frontier’s
investment in Phone2Action comes from the firm’s $700 million Frontier
Fund V, which closed in 2017.

Lightning Partners served as exclusive financial advisor to Phone2Action
in connection with the transaction.

Additional Resources:
Frontier Blog Post:
Blog Post:

About Phone2Action
Phone2Action, founded by Ximena Hartsock
and Jeb Ory, is a comprehensive digital advocacy and communications
platform that directly powers social movements by connecting users to
lawmakers via technology. For more information, please visit:

About Frontier Capital
Frontier Capital is a Charlotte-based
growth equity firm focused exclusively on B2B software companies.
Founded in 1999, Frontier partners with management teams that can
benefit from capital to accelerate growth, fund acquisitions or generate
shareholder liquidity. The firm makes minority and majority equity
investments in high-growth companies. For more information, please visit
or follow Frontier
on LinkedIn


Kristin Steele
MiddleM Creative, on behalf of Frontier Capital
[email protected]

Jennefer Traeger
Traeger Communications, on
behalf of Phone2Action
[email protected]