Macy’s honors National Pride Month with its 10th
annual national Pride + Joy campaign that includes special activations
in celebration of WorldPride 2019 and Stonewall 50, support for The
Trevor Project, participation in Pride parades nationwide, special
in-store events, exclusive merchandise, and more
NEW YORK–(BUSINESS WIRE)–Macy’s (NYSE:M) long-standing commitment to diversity, equality, and
inclusion is punctuated this June by its nationwide celebration of
National Pride Month. In support of its colleagues, customers and
communities, Macy’s 10th annual national Pride + Joy campaign
will celebrate WorldPride 2019 and the 50th anniversary of
the Stonewall uprising. Macy’s Pride + Joy campaign features special
partnerships with The Trevor Project and NYC Pride, participation in
Pride parades across the country, in-store special events, and exclusive
Pride-themed merchandise available at more than 150 Macy’s stores and on
macys.com.
“At Macy’s, diversity is a foundational value and part of how we think,
act and operate. It is reflected in our long-standing commitment to
fostering an inclusive culture and environment that inspires, reflects
and embraces our colleagues, customers and the communities we serve,”
said Shawn Outler, Macy’s chief diversity officer. “Through our annual
Pride + Joy campaign, Macy’s celebrates National Pride Month as a
testament to the power of community to make all of our lives shine
brighter.”
Macy’s is committed to diversity and inclusion in all areas of business
as evidenced by the company’s consistent achievement of a 100 percent
score on the Human Rights Commission’s Corporate Equality Index, the
national benchmarking tool on corporate policies and practices. It is
also a core value that guides how the company and its leadership
operate. From LGBTQ representation in national advertising and a diverse
set of suppliers including women, minority and LGBTQ-owned businesses to
active and engaged LGBTQ employee resource groups, and an inclusive
customer bill of rights that welcomes and protects all consumers, Macy’s
reflects the communities it serves.
WorldPride | Stonewall 50
As a platinum sponsor of NYC Pride, the official host of WorldPride 2019
| Stonewall 50, Macy’s will participate in a number of activities
throughout June to celebrate “Millions of Moments of Pride.”
To showcase, reflect and honor the beauty, struggle and strides made by
the LGBTQ community, Macy’s Herald Square will host four unique murals
created by renowned local and international artists as part of the
WorldPride Mural Project. The murals, to be unveiled on June 6, will be
on display inside Macy’s famed Broadway windows at the flagship store at
Herald Square through June 30.
Sharing insights with the community, Macy’s diversity leadership will be
highlighted via a special presentation during the WorldPride Human
Rights Conference taking place at New York Law School on June 24. There,
Macy’s will share its best practices on how brands can embed diversity
and inclusion into the way they think, act and operate to consistently
and genuinely reflect all consumers.
Macy’s, Inc. will also join the NYC Pride Parade with 800 marchers and
two floats, the Macy’s Pride + Joy float, which debuted last year, and a
brand new float created for colleagues from Bloomingdale’s. In addition,
Macy’s will have a festive activation at Pride Island, the legendary NYC
pier dance and festival.
The Big Give Back – The Trevor Project
In support of LGBTQ youth in crisis, Macy’s Pride + Joy campaign
includes a nationwide give back component in partnership with The Trevor
Project. As the world’s largest suicide prevention and crisis
intervention organization for lesbian, gay, bisexual, transgender,
queer, and questioning young people, The Trevor Project works to save
young lives by providing support through free and confidential programs,
including TrevorLifeline, TrevorText, and TrevorChat. They also run
TrevorSpace, the world’s largest safe space social networking site for
LGBTQ youth, and operate innovative education, research, and advocacy
programs.
To help raise funds for Trevor’s important work, from June 1 – June 17
at all Macy’s stores nationwide, shoppers can celebrate Pride by giving
back to The Trevor Project through Macy’s charitable round-up program.
As customers complete their in-store purchases, they will be invited to
round up to the nearest dollar (up to $.99) and donate the change to The
Trevor Project. These donations will help support the organization’s
mission of providing crisis intervention and suicide prevention
services. In select markets including Chicago, Cincinnati, Houston,
Lexington (KY), Los Angeles, Minneapolis, New York City, San Francisco,
Seattle, St. Louis, and St. Petersburg (FL), the round-up campaign will
be extended through June 30 to coincide with Pride parade celebrations
in which Macy’s has a local presence.
Macy’s shoppers are also invited to support The Trevor Project with
style. Pride and its signature colors will be front and center in the
limited–edition, three-piece capsule collection by INC International
Concepts. Featuring gender-neutral t-shirts, tanks and socks with
rainbow detailing, throughout the month of June, Macy’s will donate $4
of the purchase price of the INC t-shirt and tank and $2 of the purchase
price of the socks to The Trevor Project. The pieces retail for $10 to
$20 and will be available in select stores and on macys.com/celebrate.
Pride Is Always in Fashion
Additionally, to help customers express their Pride, more than 150
Macy’s stores nationwide and macys.com will offer a celebratory
assortment of Pride-themed merchandise within Macy’s Pride + Joy shops
and via displays across the store. Bold colors and rainbows adorn
everything from clothing, jewelry, shoes, home accessories and intimate
apparel. Our best brands, including INC International Concepts, Adidas,
Calvin Klein, DKNY, Levi’s, Michael Michael Kors, Polo Ralph Lauren,
Under Armour, and more, have partnered with us to create a unique mix of
product.
March with Pride and Celebrate
Macy’s will also support its local colleagues at 24 Pride parade
celebrations across the nation, as part of this year’s Pride + Joy
campaign.
Macy’s is supporting its colleagues at Pride parades held in the
following cities:
- Phoenix, AZ – Sunday, April 7
- Miami, FL – Sunday, April 7
- Dallas, TX – Sunday, June 2
- San Juan, PR – Sunday, June 2
- Guam – Sunday, June 2
- Boston, MA – Saturday, June 8
- Los Angeles, CA – Sunday, June 9
- Columbus, OH – Saturday, June 15
- Portland, OR – Sunday, June 16
- Denver, CO – Sunday, June 16
- Houston, TX – Saturday, June 22
- St. Petersburg, FL – Saturday, June 22
- Cincinnati, OH – Saturday, June 22
- Minneapolis, MN – Sunday, June 23
- Lexington, KY – Saturday, June 29
- San Francisco, CA – Sunday, June 30
- New York City, NY – Sunday, June 30
- St. Louis, MI – Sunday, June 30
- Seattle, WA – Sunday, June 30
- Chicago, IL – Sunday, June 30
- San Diego, CA – Saturday, July 13
- Space Coast, FL – Saturday, September 28
- Orlando, FL – Saturday, October 12
- Atlanta, GA – Sunday, October 13
In addition, a host of special in-store Pride festivities will highlight
the latest fashions for customers, celebrate love and equality, and help
local charities reach new audiences, while featuring guest appearances
by local DJs, renowned chefs, celebrities, drag performers and LGBTQ
influencers. The Macy’s Pride campaign will also be commemorated via
curated advertising, banners and window treatments at select stores
nationwide. Macy’s Herald Square, the company’s flagship, will kick-off
the festivities beaming with Pride as it lights up the night in rainbow
colors every evening in June.
Macy’s Pride Month special events will be held at the following stores:
- Macy’s Beverly Center (Los Angeles) – Thursday, June 6
- Macy’s Downtown Boston (Boston) – Thursday, June 6
- Macy’s Polaris Fashion Place (Columbus) – Saturday, June 8
- Macy’s Houston Galleria (Houston) – Thursday, June 13
- Macy’s State Street (Chicago) – Saturday, June 15
- Macy’s Southdale (Minneapolis) – Saturday, June 15
-
Macy’s Herald Square (New York City) –Thursday, June 6; Thursday, June
20; Saturday, June 22; Sunday, June 23; Tuesday, June 25 - Macy’s Union Square (San Francisco) –Saturday, June 29
Pride Online – #MacysPride and macys.com/celebrate
Follow #macyspride across Twitter, Instagram and Facebook to check out
behind-the-scenes content, learn more about Macy’s Pride fashions,
in-store events, regional parades, WorldPride activations and Pride +
Joy celebrations across the country.
Visit Macys.com/celebrate
for the latest details on Macy’s Pride campaign. The website features
in-store event listings, as well as background information on Macy’s
national Pride partners including The Trevor Project, and hosts an
important PSA showcasing heartfelt personal vignettes of hope and how
the support of Trevor’s programs helped LGBTQ youth in crisis. The PSA
is introduced by and features Jazz Jennings, the young transgender
activist and star of the TLC reality series, “I Am Jazz.”
About Macy’s
Macy’s is America’s store for life. The largest retail brand of Macy’s,
Inc. (NYSE:M) delivers quality fashion at affordable prices to customers
at approximately 640 locations in 43 states, the District of Columbia,
Puerto Rico, and Guam, as well as to customers in more than 100
international destinations through leading e-commerce site macys.com.
Macy’s inspires fashion exploration and discovery through the most
desired family of exclusive brands for her, for him, for the home, and
via our dynamic mobile and social platforms. We know the power of
celebration, demonstrated through decades of memorable experiences
created during Macy’s 4th of July Fireworks® and Macy’s
Thanksgiving Day Parade®, as well as spectacular fashion
shows, culinary events, flower shows, and celebrity appearances. Macy’s
flagship stores – including New York City’s Herald Square – are
internationally renowned and preeminent destinations for tourists. With
the collective support of our customers and employees, Macy’s builds
community and helps make a difference in every market we serve,
supporting local and national charities by giving nearly $50 million
each year, plus 146,000 hours of volunteer service. For more than 160
years, Macy’s has, and continues to, make life shine brighter for our
customers, colleagues, and communities.
For Macy’s media materials, including images and contacts, please visit
our online pressroom at macysinc.com/news-media.
Contacts
MEDIA CONTACTS:
Orlando Veras
646-429-7450
[email protected]
Christine Olver Nealon
646-429-5713
[email protected]
