Chicago-based agency wins gold for Bausch + Lomb’s LUMIFY new product
launch, and bronze for P&G’s Boxed.com Olympics e-commerce campaign.
CHICAGO–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/Advertising?src=hash” target=”_blank”gt;#Advertisinglt;/agt;–Effie Worldwide, in partnership with the Path to Purchase Institute,
awarded Blue
Chip with two Effies
in Shopper Marketing at this year’s P2P Summit in Fort Lauderdale,
Fla.
Blue Chip received a gold Effie for its work on Bausch + Lomb’s LUMIFY
new product introduction, and a bronze Effie for its e-commerce campaign
with Procter and Gamble (P&G) and Boxed.com’s Winter Olympics
partnership.
Each year, the Shopper Marketing Effie Awards recognize “the most
effective integrated campaigns designed to engage the shopper and guide
his or her purchase process.” These are Blue Chip’s first Effie wins as
the lead agency.
“We are honored that the Effie organization recognized the creative and
strategic merits of both of these campaigns,” said Stanton Kawer,
chairman and CEO of BC Worldwide. “I am grateful we have the opportunity
to work with partners like P&G and Bausch + Lomb on programs that truly
influence shopper behavior and also get results.”
Winning entries are selected after multiple rounds of judging by panels
comprised of advertising, marketing and brand industry experts.
Ultimately, winners are selected based on insightful communications
strategy, strong creative work, and the market results the campaign
yielded to prove its effectiveness.
Blue Chip’s P&G effort won the e-commerce category as the only entry to
be named a finalist, and the gold Effie for Bausch + Lomb’s LUMIFY was
one of only two awarded this year in the new product introduction
category.
About Blue Chip
Blue Chip (http://bluechipww.com)
is a fully integrated, fiercely independent agency with expertise
in brand and shopper marketing. Based in Chicago, Blue Chip delivers
transformational growth for high-profile clients such as Procter &
Gamble, Brown-Forman, Bausch + Lomb, Butterball, Daisy Brand and Fisher
Nuts through the creation and execution of innovative, multi-platform
marketing campaigns.
Contacts
Josh McColough
Director, Corporate Communications
[email protected]
847-418-2474
