Senior Executive’s Technology Commercialization Expertise to Bring
Next Generation of Product and Service Portfolio to Market

IRVINE, Calif.–(BUSINESS WIRE)–Celebrating 20 years in business, Alorica
Inc.
, a global leader in customer experience solutions, today
announced the addition of Colson Hillier to its executive leadership
team as Chief Marketing Officer (CMO). In this role, Hillier will drive
strategic planning, product development and execution of Alorica’s
global marketing and communications initiatives, enabling the company to
solidify its reputation as a leading omnichannel provider of customer
solutions.

“As Alorica continues to grow globally, Colson will bring solutions to
market that enable our clients to better engage and service their
customers’ rapidly evolving needs,” said Alorica’s Chief Operating
Officer Greg Haller. “Colson has a strong track record of packaging
technology and digital platforms to build profitable business operations
on a global scale. With his background, I am confident Alorica will be
even more successful in translating our understanding of consumers’
changing behaviors into an opportunity to create greater value and
produce stronger outcomes for our clients.”

Hillier will focus on building products and strategies that will allow
clients to leverage the scale and expertise Alorica brings from
deploying a global footprint that handles over 600 million customer
interactions each year. With over 20 years of experience leading
large-scale transformation in industries such as data services, adtech
and fintech, Hillier brings deep experience in applying technology like
Artificial Intelligence, Machine Learning and digital marketing to
create optimal user experiences.

“Companies like Alorica have the unique opportunity to strengthen the
connection between brands and their customers,” said Alorica’s Chief
Marketing Officer Colson Hillier. “I’m excited to be a part of the team
and looking forward to making that happen by merging mind-blowing
technology with vertical-specific commercial models so that brands can
reach customers in the most impactful way not only now, but into the
future.”

Prior to joining Alorica, Hillier held numerous senior leadership roles
at Verizon Wireless focused on new product development, big data
analytics and digital marketing. He holds an MBA from the College of
William and Mary and a Bachelor of Science degree in business from the
University of Richmond.

To learn more about Alorica’s business transformation capabilities
helping brands solve increasingly complex customer challenges, please
visit our website.

About Alorica

Alorica is a global leader in customer experience solutions. We are made
up of more than 100,000 passionate problem solvers who make lives better
through positive customer interactions—at every touchpoint—across
voice, chat and social. Leveraging innovative technologies—including
intelligent automation and a comprehensive analytics suite—we support
the world’s most respected brands with the talent and resources
necessary to create insanely great experiences. Alorica
provides a host of world-class services—from customer care to financial
solutions and digital services—to clients across industries of all
kinds, many of whom are on the Fortune 500. Celebrating our 20th
anniversary this year, Alorica contact centers and operation hubs span
the globe with 130 locations in 14 countries. To learn more, visit www.Alorica.com.

Contacts

Media Contacts
Erica McCarthy
Alorica Inc.
[email protected]
949.527.4761

Sunny Yu
Alorica Inc.
[email protected]
714.469.8385