Rootstock Software® Announces Two New UK Customers

CRFS Limited and ES Broadcast select Rootstock Cloud ERP as part of
one-cloud solution for ERP and CRM on the Salesforce Platform

SAN RAMON, Calif.–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/CloudERP?src=hash” target=”_blank”gt;#CloudERPlt;/agt;–Rootstock
Software
, a leading provider of cloud Enterprise
Resource Planning
(ERP) solutions built on the Salesforce Platform
and designed for manufacturing, distribution and supply
chain
organizations, today announced two new customers – CRFS
Limited
and ES
Broadcast
– expanding the use of Rootstock Cloud ERP in the United
Kingdom.

“Today, many manufacturers and distributors in the UK are expanding
their use of the cloud in various aspects of their businesses,” said Per
Norling
, General Manager of Rootstock
International
. “For example, many companies understand the power and
benefits of Salesforce for cloud CRM capabilities, and they also want
these benefits for ERP. At the same time, they’re realizing they can
gain a 360-degree view of their customers and entire business from a
single cloud.”

One of these companies, CRFS
Limited
, designs, builds, programs and deploys systems and solutions
for radio frequency (RF) spectrum monitoring, management and
geolocation. With offices in Cambridge in the UK and Chantilly, Virginia
in the US, the company serves both defense and homeland security
clients, as well as the civilian regulatory market.

“Our company has continued to grow, but our legacy ERP remained limited
in scope and couldn’t keep pace with our market demand,” said Tom
Lister, manufacturing and operations manager at CRFS Limited. “We needed
a modern
ERP
that was intuitive and could process sales through all stages of
manufacturing resource planning – straight through to customer service.
With Rootstock, we see the potential to streamline, manage traceability,
and become process driven. Rootstock
ERP
will also accommodate our requirement to maintain secure and
distinct operations between the US and the UK.”

The other new customer, ES
Broadcast
, is a supplier of broadcast equipment and system
integration services. The company is based in Watford, UK and has seven
additional offices, including Brussels, Madrid and Orlando. It recently
ranked among the 100 fastest-growing privately owned companies in the UK.

“With rapid expansion in the market, we simply outgrew the capabilities
of our legacy ERP and aspired to a one-cloud solution with Rootstock and
Salesforce,” said Hannah Hunn, business process manager at ES Broadcast.
“With Rootstock
Cloud ERP
, we will be able to automate a lot of processes, more
accurately track thousands of new and used stock items, and better serve
our customers. For example, we’ll have access to data to understand
better our customers’ purchasing cycles, when they might require system
updates or newer equipment, and if they might need ongoing support
agreements.”

Norling added, “More companies are seeing the value of a combined
Salesforce and Rootstock
cloud solution
. We’re forecasting significant growth in the UK and
looking forward to meeting more manufacturers and distributors at Salesforce
World Tour
in London on May 23.

Additional Resources

Salesforce and others are among the trademarks of salesforce.com,
inc.

About Rootstock

Rootstock
Software
is a worldwide provider of cloud ERP on the Salesforce
Platform. When combined with Salesforce CRM, Rootstock Cloud ERP offers
manufacturing, distribution, and supply chain organizations a single
platform to grow and manage their businesses. Rootstock Cloud ERP is a
flexible, modern, and digitally connected system that transforms
companies to deliver a more personalized customer experience,
efficiently scale operations, and out-service the competition. To learn
more, please visit www.rootstock.com.

Contacts

Cynthia Chow
Director, Marketing Communications
(925) 361-2861
[email protected]

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