GRAND RAPIDS, Mich.–(BUSINESS WIRE)–Michigan-based health insurer, Priority Health, launches its Sun Smart
campaign today to educate and encourage Michigan residents to make smart
sun choices by providing sun protection solutions this summer.
“Skin cancer is one of the most common, yet most preventable forms of
cancer,” said Dr. James Forshee, chief medical officer at Priority
Health. “After a long and cold winter, Michiganders are eager to get
outside and enjoy the sunshine. The Sun Smart campaign encourages
community members to enjoy the weather while making smart choices to
protect their skin.”
As part of the campaign, which runs through Labor Day, Priority Health
is spearheading a Sun Smart selfie social media challenge. The challenge
encourages community members to share photos of themselves being sun
smart (i.e. wearing sunscreen, wide-brimmed hats, sitting in the shade,
etc.). For every selfie posted with the hashtag,
#PriorityHealthSunSmart, the company will donate $1 to the American
Cancer Society of Michigan (up to $10,000 in total) to support cancer
research, including initiatives specific to skin cancer.
“As we continue to fight for a cancer-free world, campaigns such as
Priority Health Sun Smart are pushing us one step closer to achieving
this goal,” said Blythe Moran, executive director of the American Cancer
Society of Michigan. “It’s imperative that we’re all actively taking
measures to prevent skin cancer and we’re thrilled to collaborate with
Priority Health to promote a sun-safe lifestyle.”
Priority Health will share tips on its social media channels specific to
skin cancer awareness and prevention. Content will focus on the
importance of limiting sun exposure and protecting your skin, as well as
early detection through regular preventive screenings and self-skin
exams.
In addition, Priority Health will participate in a variety of
family-friendly events this summer to give away sun smart safety
solutions, including sunscreen and color-changing UV exposure stickers
that notify users when it’s time to reapply.
For additional details on skin cancer awareness and prevention, follow
Priority Health at www.Facebook.com/PriorityHealth.
About Priority Health:
Priority Health is an award-winning, Michigan-based non-profit health
plan nationally recognized for improving the health and lives of the
people it serves. It continues to lead the industry in engaging members
in their health, delivering effective health and disease management
programs and working with physicians to improve health care outcomes and
performance. Priority Health is one of only 20 health plans nationwide
offering wellness programs accredited by the National Committee for
Quality Assurance, an organization which also rated it among the best
health plans in the nation. The State of Michigan named the Priority
Health HMO the benchmark plan for all individual and group HMO plans to
model.
Priority Health offers a broad portfolio of health benefit options for
employer groups and individuals, including Medicare and Medicaid plans.
Its network of health care providers features 97 percent of practicing
physicians available in Michigan and more than 900,000 health care
providers nationwide.
About the American Cancer Society:
The American Cancer Society is a global grassroots force of 1.5 million
volunteers dedicated to saving lives, celebrating lives, and leading the
fight for a world without cancer. From breakthrough research, to free
lodging near treatment, a 24/7/365 live helpline, free rides to
treatment, and convening powerful activists to create awareness and
impact, the American Cancer Society is attacking cancer from every
angle. For more information, go to www.cancer.org.
Contacts
Leslie Wurm | (616) 464-8222 | [email protected]
