WASHINGTON–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/GRBN?src=hash” target=”_blank”gt;#GRBNlt;/agt;–The
Global Research Business Network (GRBN) today announces that work
has begun on the creation of the second edition of the Invest in
Insights Handbook1.
Since its release, many Insights leaders have leveraged version 1.0 the
Invest in Insights Handbook to measure their ROI and demonstrate their
value to the business. Leaning on these experiences, version 2.0 will
include new examples of Insights ROI measurement, as well as new advice
on how Insights leaders can successfully implement their own ROI
measurement program.
Further, the scope of the Invest in Insights Handbook 2.0 will be
expanded to encompass new research and guidance on how leaders can
systematically build the business impact of the Insights function.
Over the coming months, GRBN, together with its partners, will be
conducting research into how the Insights function is evolving to become
more business-impact focused and an even greater driver of competitive
advantage, and the key data and insights will be included in version 2.0.
Andrew Cannon, GRBN’s Executive Director, notes: “Whilst version 1.0 has
enabled Insights leaders to embark on the ROI of Insights measurement,
this focus on building the business impact of Insights will encourage
even more to use the framework and not only measure the ROI of Insights,
but actually increase the impact their teams are having on the business.”
GRBN is proud to have Gongos,
Inc. and RTi
Research as the first Gold Sponsors of the Handbook, and Cambiar and
Olivetree Insights as the first Bronze Sponsors.
“With an increasing focus on customer centricity and experience,
insights teams stand to elevate this much-needed outside-in perspective
of organizations,” adds Camille Nicita, president & CEO of Gongos, Inc.
“We’re pleased to contribute findings from our DICE assessment relative
to how organizations assess themselves on internal measures of success.”
David Rothstein, CEO at RTi Research says: “For Insights leaders,
measuring and understanding Insights’ business impact is critical to
continuing the ascension from having a seat at the table to becoming a
leadership force at the table.”
GRBN has set up a website, roiofinsights.com,
dedicated to Insights ROI measurement. Version 1.0 of the GRBN Invest in
Insights Handbook, as well as related resources, can be accessed from
this knowledge hub.
About GRBN
The Global Research Business Network connects 45 research associations
and over 3500 research businesses on six continents. More than US$25
billion in annual research revenues (turnover) are generated by these
businesses. GRBN’s mission is to promote and advance the business of
research by developing and supporting strong autonomous national
research associations and undertaking global industry initiatives.
About Gongos
As a decision intelligence company, Gongos, Inc. brings a consultative
approach in developing growth strategies grounded in operationalizing
customer centricity. Partnering with insights, analytics, marketing,
strategy, and customer experience groups, Gongos serves as a translator
to help cross-functional teams fuel the competency to gain and apply
consumer wisdom, transform decisions into action, and navigate
organizational change.
About RTi Research
RTi Research is an innovative global market research and brand strategy
agency based in Norwalk, CT known best for turning data into meaning;
something that can be communicated simply and acted upon effectively.
RTi has been bringing the customer voice to the corporate
decision-making process since 1979, leveraging a wide range of
quantitative and qualitative marketing research services and methods.
1 Visit http://roiofinsights.com/access-invest-in-insights-handbook
to access version 1.0 of the Invest in Insights Handbook
Contacts
Andrew Cannon
Executive Director
GRBN
Email
Susan
Scarlet
Vice President, Strategic Branding
Gongos, Inc.
Email
