Marketers are now able to target customers based on their digital
experiences
LONDON–(BUSINESS WIRE)–Decibel,
a leader in digital experience intelligence for enterprise businesses,
today announced at Adobe Summit EMEA a new integration with the Adobe
Experience Cloud. In addition to existing integrations with Adobe
Analytics, Adobe Target and Adobe Launch, Decibel has now added an
integration with Adobe Audience Manager. The new product integration
will allow marketers to activate the metrics from a visitor’s Digital
Experience Score (DXS) in Audience Manager. Mutual customers of Adobe
Experience Cloud and Decibel include Toyota, First National Bank of
Omaha, TUI and Allstate.
“The Decibel and Adobe Audience Manager integration enables joint
customers to utilize and activate Decibel’s DXS data with not only
Audience Manager, but also with Adobe Target, Adobe Campaign and Adobe
Ad Cloud,” said Ben Harris, CEO and co-founder, Decibel. “Now, virtually
any Adobe Experience Cloud customer can further maximize their
investment in Adobe by leveraging Decibel’s experience intelligence.”
Through this integration, joint customers will be able to segment and
re-target customers based on their digital experiences by:
-
Creating DXS Audiences – Create audiences in Decibel based on
DXS scoring components (e.g., engagement, frustration) -
Onboarding to Audience Manager – Easily share custom DXS
segments to Audience Manager -
Combining and Creating Segments – Understand the overlap of
Decibel and Adobe segments; combine with other 1st, 2nd
and 3rd party data sources and create new look-alike
segments -
Activating Cross-Channel Audiences – Activate DXS segments for
onsite personalization with Adobe Target, email marketing with Adobe
Campaign and for offsite re-targeting platforms, including Adobe
Ad Cloud
“Today’s marketers are striving to optimize the customer experience more
than ever,” said Cody Crnkovich, head of platform partners and strategy,
Adobe. “The combined Decibel and Adobe solution can help companies drive
a more impactful multichannel experience, as well as provide an enriched
view of visitor experiences and a deeper understanding of the behavioral
cause-and-effect behind them.”
For more information about the integration or to set up a press meeting
onsite at Adobe Summit EMEA, please contact [email protected].
Decibel can be found in the Community Pavilion.
About Decibel
Decibel provides real-time intelligence that
enables businesses to measure and improve online customer experiences –
at scale.
Pioneering the world’s first technology designed specifically to
quantify experiences, Decibel’s Digital Experience Intelligence platform
captures unique experience data, enriched by machine learning, to reveal
digital body language, understand user state of mind and pinpoint
problem areas on your website, web applications and native apps.
Our go-to, universal metric for measuring experiences online, the
Digital Experience Score (DXS®) automatically rates the
quality of experiences and can be segmented across your entire digital
offering and audience for immediate insight into where the biggest wins
lie. This intelligence powers best-in-class forensic tools that allow
digital teams to investigate exactly how and where to optimize for
better experiences. Built on a flexible, fast, open API, Decibel makes
it easy to integrate and export smart experience data to enrich your
entire stack or model in-house.
The world’s largest companies including Lego, General Motors, British
Airways and AllState Insurance use Decibel to discover opportunities to
transform digital experience, drive brand loyalty and grow their
businesses. Find out more at www.decibelinsight.com.
Contacts
Shannon Casey, PR for Decibel
[email protected]
