Cinemark Enhances Loyalty Program with Cinemark Movie Rewards

Cinemark has refreshed its loyalty program to meet the modern
moviegoer’s needs with a frictionless path to enhanced rewards

PLANO, Texas–(BUSINESS WIRE)–lt;a href=”https://twitter.com/search?q=%24CNK&src=ctag” target=”_blank”gt;$CNKlt;/agt; lt;a href=”https://twitter.com/hashtag/Cinemark?src=hash” target=”_blank”gt;#Cinemarklt;/agt;–Cinemark
Holdings, Inc. (NYSE: CNK), a leader in the motion picture
exhibition industry, announced the official nationwide launch of its
upgraded loyalty program: Cinemark Movie Rewards. Applicable to all
Cinemark theatres starting today, Cinemark Movie Rewards gives guests a
two-tiered loyalty program that’s easy to understand and navigate.

Cinemark’s improved loyalty program was fueled by extensive consumer
research, creating a simple and modern program that gives moviegoers
greater access to free tickets, special events and food and beverage
rewards. Cinemark Movie Rewards utilizes a simple points-per-dollar
approach, allowing members to earn and track points easily.

“We are constantly looking for new opportunities to innovate and evolve
our offerings and provide our guests the ultimate moviegoing
experience,” said Mark Zoradi, CEO, Cinemark. “Cinemark created Cinemark
Movie Rewards to not only meet the needs of our customers but exceed
them by providing a user-friendly program that’s effortless to manage,
personalize and access.”

Cinemark Movie Rewards combines Cinemark Connections, Cinemark’s
existing free loyalty program, and Movie Club, the monthly membership
program, under one umbrella, giving loyalty members the chance to choose
between two tiers— Movie Fan and Movie Club:

• Movie Fan—The Free Tier
  • Members earn one point for every one dollar spent to redeem for
    free tickets, concession items and collectible movie swag.
    Additionally, members receive exclusive access to specialty
    screenings and more all with no upfront cost.
• Movie Club— The Premium Tier
  • For a monthly fee of $8.99, or $9.99 in CA, OR, WA and AK, and in
    addition to all Movie Fan benefits, members receive one ticket per
    month, member pricing on additional tickets, a 20% discount on all
    concessions every visit and the ability to reserve seats with no
    online fees. All unused tickets rollover each month and can be
    used any time with no expiration for active members.

Starting today, all current Cinemark Connections and Movie Club members,
as well as their accumulated loyalty points to date, will be seamlessly
transferred over to Cinemark Movie Rewards. Guest can now learn more and
sign up for Cinemark Movie Rewards at www.cinemark.com/movierewards.

ABOUT CINEMARK HOLDINGS, INC.:

Cinemark is a leading domestic and international motion picture
exhibitor, operating 547 theatres with 6,051 screens in 41 U.S. states,
Brazil, Argentina and 13 other Latin American countries as of March 31,
2019. For more information go to investors.cinemark.com.

Contacts

Cinemark Holdings, Inc.
Lanay Fournier-Stokes, 972.665.1680
[email protected]