LONDON–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/CompetitiveIntelligence?src=hash” target=”_blank”gt;#CompetitiveIntelligencelt;/agt;–A well-known market intelligence solutions provider, Infiniti Research,
has announced the completion of their recent free downloadable resource
on building
harmony with Japanese customers: key insights for expanding your
business into Japan. The supplement provides key insights into the
reasons why western companies fail in the Japanese market and also
reveals the guidelines for establishing your business in Japan.
Open-minded youth culture and curiosity for the west among Japanese
customers is making Japan an ideal market for foreign brands. The
country is highly lucrative for investors given the fact that it is a
large and innovative powerhouse for global companies to grow and expand
their business. However, winning over Japanese customer could prove to
be a challenging task for foreign brands. The difficulty involves not
only overcoming the language barrier, but also their cultural
preferences and purchasing habits play critical roles.
There may be several key challenges to tackle in order to succeed
in a new market. Request
Free Brochure to know how we can help you formulate
effective strategies for a foreign market entry.
Guidelines for establishing your business in
Japan
Several global players have leveraged Infiniti’s expertise in
formulating market entry strategies to succeed in foreign markets.
According to our industry experts, some of the key strategies for
western companies to establish their business in Japan include:
Manipulate the context
In a group situation, it is important to be sensitive to the
relationships between your Japanese associates. It is also essential to
alter the circumstances and environment until you get the desired
reaction from them.
Be smart in negotiations
Americans ask direct questions and expect direct answers when they are
negotiating. The Japanese will typically give a vague reply or pause
indefinitely. In such a situation, there are chances that you get
rattled and give away too much.
Eliminate surprises before negotiation meetings
Parties to a negotiation must make the effort to resolve as many
differences as possible in private so that they do not surface during
negotiations. The Japanese are extremely uncomfortable with resolving
major conflicts in the public context of a meeting and might never
return to the table if they are taken by surprise in that manner.
Dynamic market conditions often pose difficulties for companies in
gathering customer data. It becomes easier to track changing customer
demands and expectations with an experienced market intelligence
partner. Gain more insights into our service portfolio. Request
a free proposal.
Use a third party
Having an independent mediator can help companies reduce substantive
conflicts over time. This helps ensure that by the time the two parties
are present for a meeting, only minor differences are left unresolved.
So, companies must choose their third-party wisely.
Request
for more information and know how we can help you
leverage robust customer intelligence solutions that can tap into the
market requirements and meet customer needs.
About Infiniti Research
Established in 2003, Infiniti
Research is a leading market intelligence company providing
smart solutions to address your business challenges. Infiniti Research
studies markets in more than 100 countries to help analyze competitive
activity, see beyond market disruptions, and develop intelligent
business strategies. To know more, visit:https://www.infinitiresearch.com/about-us
Contacts
Infiniti Research
Anirban Choudhury
Marketing Manager
US:
+1 844 778 0600
UK: +44 203 893 3400
https://www.infinitiresearch.com/contact-us
