HELSINKI–(BUSINESS WIRE)–Ferratum Group is pleased to announce a new sponsoring partnership as
title sponsor of the STARD race team for the 2019 FIA World Rallycross
Championship.
For nearly 14 years, Ferratum has been at the forefront of technological
disruption in financial services by challenging the status-quo through
constant in-house technological innovation to bring new, fully digital
and real-time financial solutions and services to personal and business
customers globally.
In the FIA World Rallycross car racing industry, the STARD racing team
is at the forefront of the game in motorsports and shares the same
unconventional mindset. Using disruptive technologies to support the
development and management of their racing cars, STARD thinks outside of
the box and is constantly raising the standards of diagnostic accuracy
and performance analysis after each race, similar to Ferratum´s constant
evaluation and improvement of it´s credit scoring algorithms. There is a
clear DNA match between the organisations of Ferratum and STARD, which
makes the partnership highly attractive. The partnership entails the
provision and management of two new Ford Fiesta RXS Evo 5 Supercars by
STARD, bearing Ferratum logos in the 2019 FIA World Rallycross
Championship.
The FIA World Rallycross Championship’s popularity increases
dramatically year over year, and it’s global dedicated broadcast
viewership has jumped by 22% year on year from 2017 to 2018 to reach
over 678 million households.
Jorma Jokela, CEO and Founder of Ferratum commented:
“Since our formation in 2005, we have strived to offer our customers
the fastest and most convenient loans, later on expanding also to
further financial services. Our partnership with STARD in FIA World
Rallycross allows us to bring our brand and services closer to an even
broader audience – some of the fastest cars in racing advertising the
equally fast services offered by Ferratum, it is a perfect match. In the
same way that we are driving innovation in financial services, the team
with STARD is at the forefront of technological advances in motorsports
and world RX races, with a highly innovative and technologically
advanced team, and we look forward to continuing this partnership and
the great mutual benefits from our collaboration.”
Michael Sakowicz, CEO and founder STARD:
“With Ferratum Group we found a forward thinking and open minded
partner, perfectly matching our mindset at STARD. That enabled us to
manage, to setup and start our new 2 car 2019 FIA World Rallycross
Championship programme within an incredibly short amount of time. We are
very looking forward to the further, so far fantastic, cooperation with
the whole Ferratum team in order to expand our common activity also
beyond Rallycross still this year. Although we cannot disclose any
details yet, just so much: be prepared for quite a few proper surprises
to be included! Clearly Ferratum is one of the most dynamic
non-technical sponsorship partner we have ever cooperated with so far,
and coming home after the Abu Dhabi World RX season opener race at the
Formula 1 Race Track Yas Marina this weekend, with Janis Baumanis being
classified as 3rd overall in the drivers
ranking is certainly an appropriate start for this cooperation and for
our new car´s race debut”
Notes to editor:
To find out more about STARD go to www.stard.at
To find out more about Ferratum Group go to www.ferratumgroup.com
Contacts
Press contact
Emmi Kyykka
+41 79 940 6315
[email protected]
