– Newly Created CDO Role Will Lead PVH’s Global Digital Strategy–
NEW YORK–(BUSINESS WIRE)–lt;a href=”https://twitter.com/search?q=%24pvh&src=ctag” target=”_blank”gt;$pvhlt;/agt; lt;a href=”https://twitter.com/hashtag/calvinklein?src=hash” target=”_blank”gt;#calvinkleinlt;/agt;–PVH Corp. [NYSE:PVH], one of the world’s largest apparel companies and
owner of iconic brands, including CALVIN KLEIN, TOMMY HILFIGER, Van
Heusen, Speedo, and IZOD, announced today that Marie
Gulin-Merle will assume the newly created role of PVH Chief Digital
Officer (CDO), in addition to her current position as Chief Marketing
Officer, Calvin Klein, Inc.
As Chief Digital Officer, Gulin-Merle will lead PVH’s global digital
strategy and transformation. She will focus on defining and executing
the company’s strategic priorities to drive consumer engagement and
invest in and evolve how it operates by leveraging technology to be
dynamic, nimble and forward-thinking.
“The world becomes increasingly more technology dependent and the retail
landscape continues to change, making the role of CDO more important
than ever to our business success,” said Mike Shaffer, PVH Chief
Operating and Financial Officer. “We believe this newly created role
will fuel our transformation, enable us to react strategically to new
disruptions and position PVH as a leader while building competitive
advantages.”
Gulin-Merle’s responsibilities will include increasing the company’s
digital excellence, leveraging consumer insights and data capabilities,
anticipating channel shifts and leading a digital council within PVH.
In addition to her role as CDO, she will retain her position as Chief
Marketing Officer, Calvin Klein, Inc., reporting into Steve Shiffman,
CEO of Calvin Klein, Inc. She will continue to focus on her work as the
brand architect, evolving global marketing platforms and strategically
driving consumer engagement.
Since joining PVH, Gulin-Merle has spearheaded important initiatives
including building and aligning information capabilities with all
regions, and upskilling PVH teams through a Digital Academy. And,
working in cooperation with Google, she has forged a global strategic
partnership to lead the industry in enterprise-level, data-driven
marketing using a new ad-tech platform across PVH brands.
About PVH Corp.
PVH is one of the most admired fashion and lifestyle companies in the
world. We power brands that drive fashion forward – for good. Our brand
portfolio includes the iconic CALVIN
KLEIN, TOMMY
HILFIGER, Van
Heusen, IZOD,
ARROW,
Speedo*,
Warner’s,
Olga
and Geoffrey Beene brands, as well as the digital-centric True
& Co. intimates brand. We market a variety of goods under
these and other nationally and internationally known owned and licensed
brands. PVH has over 38,000 associates operating in over 40 countries
and $9.7 billion in annual revenues. That’s the Power of Us. That’s the
Power of PVH.
*The Speedo brand is licensed for North America and the Caribbean
in perpetuity from Speedo International Limited.
Contacts
PVH Corp.
Dana Perlman
Treasurer, Senior Vice President,
Business Development and Investor Relations
(212) 381-3502
[email protected]
