With a positive growth trajectory, consultancy taps into outside
expertise for ongoing insights and guidance
NEW YORK–(BUSINESS WIRE)–Global brand transformation studio TRIPTK, a joint venture with Havas,
today announced the launch of an advisory board and appointment of its
first member, global businessman Jon Potter. Former chief marketing
officer of Boston Beer, Moët Hennessy USA and Diageo North America,
Potter boasts a proven track record in nurturing teams, leadership,
brand and business performance. As an advisor, he will counsel TRIPTK
executives in key growth areas including new business, expansion and
capabilities. The consultancy is seeing continued positive momentum in
thought leadership activity around brand purpose and brand-led
innovation for companies such as VF Corporation, which includes The
North Face, Vans and Dickies, Diageo and Marriott International.
“I couldn’t be more thrilled to welcome Jon to the TRIPTK advisory
board. As one of the most celebrated CMOs in the industry, he brings
exceptional experience and a powerful network to our growing business,”
said Sam Hornsby, TRIPTK’s founder and chief executive officer. “Jon and
I share a passion for building strong company cultures and a belief in
the power of purposeful innovation for growth. I’m excited about the
possibilities that we’ll unlock with his collaboration and counsel.”
By establishing an advisory board, TRIPTK strengthens its offerings of
strategic brand consultation, disruptive customized tools and an
acceleration platform for emerging brands. With its first member, the
company will leverage Potter’s celebrated reputation for building talent
to help guide the studio’s multi-disciplinary team across research,
strategy, semiotics, data science, design and innovation. His strategic
capability combined with a pragmatic bias for action—and nearly two
decades worth of learnings—will bolster TRIPTK’s transformative insights
for its clientele. Further, Potter’s vast experience fostering the
success of some of today’s most renowned companies fortifies the
consultancy’s keen understanding of decoding and recoding culture to
invent and reinvent brands.
“I’m excited to work with a dynamic consultancy like TRIPTK,” said
Potter. “I have been a fan of Sam’s work for a while now. He understands
the needs of today’s marketers and consumers and shapes brand narratives
around what matters to people today and tomorrow. I believe marketers
need to spend more time thinking about how their brands can connect with
modern culture in order to create breakthrough and sustainable ideas,
which is the value I hope to bring to TRIPTK’s people and clients.”
About TRIPTK
TRIPTK is an insight and strategy consultancy for ambitious business
leaders in search of bold change and sustained growth. Our studio of
researchers, designers, semioticians, data scientists and cultural
theorists decode and recode culture to build meaningful brands. With
headquarters in New York and deep global experience, we leverage an
ever-expanding toolkit of disruptive methodologies to solve our clients’
most complex—and fascinating—challenges. Visit us at www.triptk.co
and contact us at [email protected].
About Havas Creative North America
Havas Creative North America is a progressive agency focused on being
the most meaningful partner to the modern CMO. It offers a comprehensive
mix of capabilities that aren’t what you’d expect to find in a creative
firm, such as experience design, cognitive, data and technology. With
Villages in New York, Chicago and Boston, Havas Creative North America
brings nearly 2,700 of the most talented people together in the business
and reinforces the following five key pillars in everything it does:
creativity, culture, community, consumer experience and commerce. We are
creators. We are data. We are social. We are ideas. For more
information, visit havas.com
or follow Havas on Twitter (@havas),
Facebook (facebook.com/havas)
and Instagram (@havas).
Contacts
Havas Formula
Alexis Dremonas
[email protected]
619-831-8033
