Catherine Lowe and Daphne Oz Join Carter’s to Unveil the New Line and
Celebrate Motherhood
ATLANTA–(BUSINESS WIRE)–Carter’s, Inc. (NYSE: CRI), the largest branded marketer in North
America of apparel exclusively for babies and young children, launched
its Little Baby Basics Spring 2019 collection with a brunch celebrating
Mother’s Day and in recognition of mothers across the country. Parents,
press, influencers, and stylists enjoyed a first look at the snuggly,
soft Little Baby Basics collection and a funny, heartfelt conversation
about being a mom with Catherine Lowe, entrepreneur and TV personality,
and Daphne Oz, Emmy-winning TV host and bestselling author.
Designed to provide everything parents need for their baby’s first
wardrobe, the Little Baby Basics collection features soft, sweet styles
with lasting quality for a great value. From bodysuits and sleepers, to
easy outfit sets and baby shower gifts, the Spring 2019 collection has
functional designs and adorable prints on super soft cotton fabrics. The
Little Baby Basics collection is available in sizes preemie to 24
months. The new collection is available now in Carter’s stores, online,
and at leading retailers worldwide.
“Carter’s is with moms from the start and today we proudly celebrate
them,” said Kendra Krugman, Executive Vice President, Merchandising and
Design. “From new beginnings in our original bodysuit to wardrobe
essentials for sleep and play, Little Baby Basics provides parents with
everything they need at every step of their journey.”
“Both of my children came home in a Carter’s body suit,” said Catherine
Lowe. “I’m thrilled to join Carter’s as they introduce the new Little
Baby Basics collection – the fabrics are yummy, the designs are
adorable, and the quality is top notch.”
“Moms have loved and trusted Carter’s for generations,” said Daphne Oz.
“All three of my kids have worn Carter’s and I’m sure number four will
too! Today’s conversation was special – real moms sharing real stories –
and I’m thrilled that Carter’s brought us all together to celebrate the
journey of motherhood.”
Highlights from the Little Basics collection include:
-
The Original Bodysuit – America’s #1 choice, the original bodysuit is
available in nine sizes and a wide selection of colors, prints, and
styles -
Sleep & Play – designed for all day comfort, from sleeping to playing,
and available in five sizes as full-zip up or full-snap up in a
variety of soft cotton fabrics -
Little Character Sets – with more color, characters, and prints the
3-piece sets feature iconic art on the bum and new art placement on
the knees and cuffs; all sets include two bodysuits or t-shirts and
easy pull-on pants -
Snuggle Bundles – curated collections for newborn to 12 months that
make great gifts and can be beautifully wrapped in our stores with a
gift box; new collections include Any Little Peanut, Gracie the
Giraffe, and Kobe the Koala
To shop the Little Baby Basics collection, visit carters.com/littlebabybasics.
To learn more about Carter’s follow us on Facebook
(Facebook.com/Carters), Twitter
(@Carters), Instagram
(@Carters), and YouTube
(Carter’s). #lovecarters
About Carter’s, Inc.
Carter’s, Inc. is the largest branded marketer in North America of
apparel exclusively for babies and young children. The Company owns the Carter’s and OshKosh
B’gosh brands, two of the most recognized brands in the marketplace.
These brands are sold in leading department stores, national chains, and
specialty retailers domestically and internationally. They are also sold
through more than 1,000 Company-operated stores in the United States,
Canada, and Mexico and online at www.carters.com,
www.oshkosh.com,
and www.cartersoshkosh.ca.
The Company’s Child of Mine brand is available at Walmart, its Just
One You brand is available at Target, and its Simple
Joys brand is available on Amazon. The Company also owns Skip
Hop, a global lifestyle brand for families with young children.
Carter’s is headquartered in Atlanta, Georgia. Additional information
may be found at www.carters.com.
Contacts
Jennifer Shipe
Sr. Director, Brand Marketing
(678) 791-7236
[email protected]
