SEOUL, South Korea–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/ChairmanChoHyunJoon?src=hash” target=”_blank”gt;#ChairmanChoHyunJoonlt;/agt;–Hyosung Chairman Cho Hyun-Joon entered European outdoor wear market with
functional fabrics and materials of Hyosung
TNC (KRX:298020).
Hyosung TNC participated in “Performance Days,” a functional fabric fair
in Munich, Germany, on May 8 and 9. Launched in 2008, Performance Days
is a place for the presentation of functional fabrics for sportswear,
outdoor clothing and work wear. Its 2019 edition attracted 297
manufacturers from 29 countries, including Lycra, Unifi, Lenzing and 3M.
Hyosung TNC set up its booth in the fair this year for the first time to
begin its marketing campaigns from outdoor clothing.
Under the topic, “The Beauty of Function,” Hyosung TNC displays fabrics
with multiple functions for outdoor activities, such as giving a cool
touch, blocking UV rays, absorbing and drying sweat quickly and
neutralizing the smell of sweat. The fabrics also make it easy to design
clothes for everyday life.
Its notable brands reflecting the latest eco-friendly trend of fashion
industry include regen®, polyester yarn into which plastic
bottles were recycled; MIPAN® regen®, a nylon yarn
into which waste from processes were recycled; creora®
eco-soft, yarn that saves energy by enabling heat setting at a low
temperature compared to common spandex; and creora® Black, a
black dope dyed yarn which uses less water because extra dying is not
needed.
“These days, customers do not set much value on either of function or
design. Instead they look for products which can satisfy both. They want
to enhance the value of their consumption by purchasing
environment-friendly products,” Hyosung Chairman Cho Hyun-Joon said.
“Hyosung TNC will take this fair as an opportunity to identify customer
needs and provide products that will lead industry trends.”
Since he took office as chairman, Cho has emphasized the importance of
meeting customers, and attended international trade fairs to listen to
customers and expand Hyosung’s global presence.
Contacts
Hyosung Corporation
HEESEON CHLOE PYO, +82-2-707-7337
[email protected]
