The first installment of the multi-part campaign highlights Chateau
le Woof, Astoria’s first dog-friendly café and neighborhood hotspot
NEW YORK–(BUSINESS WIRE)–HSBC
Bank USA, N.A., (HSBC), part of HSBC Group, one of the world’s
largest banking and financial services organizations, today announced
the launch of the Small
Business Spotlight Series— a multi-part campaign profiling the
bank’s Retail Business Banking customers, including how these small
businesses are driving local economies.
The inaugural installment of the series features Natassa Contini, owner
of Chateau le Woof. An avid dog owner, Contini saw there was an
opportunity to create a safe and inviting space for people and their
pups to enjoy a cup of coffee and a delicious treat. Since its
inception, and with help from HSBC, Natassa has grown her business into
a celebrated neighborhood hot spot.
“Each of our customers started their business with a dream — to create
change, fill a void in the market, provide for their families or
challenge themselves professionally. It’s our goal to help them achieve
their ambitions in a financially responsible way,” says Shaun McDougall,
Head of Retail Business Banking at HSBC. “The Small Business Spotlight
Series recognizes our customers for their great contributions to the
community and their tireless efforts to achieve success.”
Like many successful businesses, the idea for Chateau Le Woof started as
a seed and grew quickly. “My problem was that I didn’t have much
financial support in the beginning except for my savings,” said Contini.
“When I eventually outgrew the original Chateau le Woof and started
looking at a larger space, a family friend introduced me to a banker at
HSBC to discuss potential growth and learn about the Fusion platform.”
HSBC Fusion
The first of its kind for HSBC in the US, HSBC Fusion is designed to
facilitate account management for small and medium sized business
owners. Customers are assigned one point of contact for both their
business and personal banking needs, as well as the ability to take
advantage of a single internet banking platform providing views of their
business and personal relationship.
“Research suggests that small- and medium-sized business owners put
great value into the convenience of keeping personal and business
banking relationships within the same bank,” said Manuel Baldasano, HSBC
Global Head of Customer Channels and Retail Business Banking. “As one of
the key markets for the launch of HSBC Fusion, we look forward to the
opportunity to continue to support some extraordinary business owners
through this service. By integrating business, personal and wealth on a
single digital platform, HSBC Fusion is our way of giving business
banking customers like Natassa more clarity into their finances, helping
them save time and get ahead with easy access to funding, advice and
opportunities.”
National Small Business Month
The campaign launch coincides with National Small Business Month, which
recognizes the critical contributions of America’s entrepreneurs and
small business owners.
According to the National Small Business Association, more than half of
Americans either own or work for a small business, and they create about
two out of every three new jobs in the U.S. each year.
To learn more about HSBC Fusion and the Small Business Spotlight Series,
click here.
HSBC Bank USA, National Association (HSBC Bank USA, N.A.) serves
customers through retail banking and wealth management, commercial
banking, private banking, and global banking and markets segments. It
operates bank branches in: California; Connecticut; Washington, D.C.;
Florida; Maryland; New Jersey; New York; Pennsylvania; Virginia; and
Washington. HSBC Bank USA, N.A. is the principal subsidiary of HSBC USA
Inc., a wholly owned subsidiary of HSBC North America Holdings Inc. HSBC
Bank USA, N.A. is a Member of FDIC. Investment and brokerage services
are provided through HSBC Securities (USA) Inc., (Member
NYSE/FINRA/SIPC) and insurance products are provided through HSBC
Insurance Agency (USA) Inc.
HSBC Holdings plc, the parent company of the HSBC Group, is
headquartered in London. The Group serves customers worldwide across 66
countries and territories in Europe, Asia, North and Latin America, and
the Middle East and North Africa. With assets of US$2,558bn at 31
December 2018, HSBC is one of the world’s largest banking and financial
services organizations.
Contacts
Media:
Matt Klein +1 212 525 4644 [email protected]
Carolyn
Hamm +1 212 525-0720 [email protected]
