Luxury Residential Property Doubles as Art Gallery for Both
Residents and Passersby
LOS ANGELES–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/Apartmentdesign?src=hash” target=”_blank”gt;#Apartmentdesignlt;/agt;–California modernism has a new home in West Hollywood. Empire
Property Group’s latest project, Empire
at Norton, has extended its polished modern aesthetic with two
distinct art installations that add elevated drama and interest to the
sustainably designed residential community. The more public of the two,
created by artist Heath Satow, is a series of abstract sculptural forms
that line the path to the property’s entryway. The second, by Rome-based
artist UNO, is a vibrant mural that comes to life on the expansive
rooftop terrace and is visible from some aerial vantage points.
“We’ve always been champions of sustainable design, and there’s nothing
more sustainable or relevant than public art,” says Craig Berberian,
founder and managing partner at Empire Property Group. “Each work is a
piece of the building’s personality and story, and we’re thankful to
both artists who created them.”
The rooftop and entry art installations are studies in modernism, like
the boutique luxury residences themselves. Titled ‘The Gallery,’ Heath
Satow’s abstract forms are visual masterpieces that beckon and invite
passersby, anchoring the entryway and evoking a sense of grandness and
arrival. “In Europe, the larger established ‘great estates’ create a
journey experience for guest arrival; such as identical trees
symmetrically repeated along a path, frequently interspersed with
classical statues. This is the feeling I seek to evoke with a clean and
contemporary interpretation,” Satow said. Varying in size and shape, the
figures’ highly polished stainless steel finish reflects color and
movement for maximum visual appeal.
Rooted in classic street art and muralism, ‘Camouflage 90046’ is a
colorful mural punctuating the contemporary, neutral backdrop of Empire
at Norton’s rooftop lounge. The juxtaposition of its strong graphics and
vibrant colorways against the modern gray backdrop is especially
eye-catching and a welcome addition to Los Angeles’ dramatic skyline.
Known for his unique and playful origami-style work, artist UNO
completed the installation in just three days under unfavorable weather
The artistic contributions of Heath Satow @publicsculpture and UNO
@idontcareaboutuno take modern livable luxury to the next level at
Empire at Norton. To schedule a private tour of the residences and view
the extraordinary installations in person, please visit http://www.empireatnorton.com.
About Empire Property Group:
Empire is a Los Angeles-based luxury property development firm
specializing in the construction and management of boutique residential
communities in sought-after urban neighborhoods. A highly selective
market strategy combined with sustainable architecture, flawless
execution and modernist design gives the brand a distinct edge in
Southern California’s high-end residential market.
Empire Property Group is passionate about elevating the rental market
and prides itself on creating unique urban living experiences for the
most discerning clientele. Find out what livable luxury means by
or following @empirepgla on Instagram.