Customer engagement leader to illustrate how machine learning and
AI-driven interactions deliver real-time value for customers and
stronger revenue for brands
LONDON–(BUSINESS WIRE)–Swrve,
the world leader in real-time, relevant customer engagement, announced
today that VP of Customer Strategy, Scollay Petry, will present at MMA
Impact London on Monday, May 13. In his presentation, titled “12
Push Notification Tactics to Deliver Value for Customers”, Scollay will
discuss how recency, frequency, real-time delivery, and machine learning
add to the success of push messaging campaigns by delivering more
relevance and value. He will also preview Swrve’s upcoming “Push
Customer Value Playbook for 2019”, which contains insights derived from
tens of thousands of Swrve customer campaigns, and tactics that can
immediately impact a brand’s mobile activation, engagement, retention,
and sales programs.
Event Details:
Date: Monday, May 13, 2019
Time:
2:40-3:10pm GMT
Room: Thames 1
Location: County Hall,
Riverside Building, Belvedere Road, London
Further information: https://www.mmaglobal.com/impactlondon2019
Scollay Petry, VP, Customer Strategy at Swrve
Scollay leads Swrve’s Customer Strategy and Value Engineering efforts to
help its customers make the most of Swrve. In his role, he develops and
executes strategic services for the company’s largest global enterprise
clients and partners, with a focus on marketing systems integrations,
analytics, lifecycle campaign development, real-time “in the moment”
strategies and machine learning implementation.
About Swrve
Swrve is the only true enterprise-grade, marketing and customer
engagement platform that helps the world’s leading brands confidently
scale communications over millions of customers, delivering dynamic data
and AI driven interactions that are optimized for relevance in real
time. Swrve’s customers create real-time relevance in their customer
engagements to achieve business results 3x faster and profit growth 200x
faster than the S&P 500. A Gartner Magic Quadrant for Mobile Marketing
Platforms leader, Swrve is currently installed in 3.5 billion apps
worldwide and processes 14 billion events daily. Learn more at https://www.swrve.com
or follow @Swrve_inc
on Twitter.
About MMA Impact
MMA Impact London is an annual conference that brings together marketers
for a day of networking and expert-led talks. The conference’s
marketer-led agenda is focused on sharing tangible takeaways on how to
drive business success through elevated mobile marketing, customer
experience, and data and analytic strategies.
Contacts
Kayla Quock
Gravitate PR for Swrve
[email protected]
