Gwen Maass to Join Quad as Vice President of Media Services
SUSSEX, Wis.–(BUSINESS WIRE)–Quad (NYSE: QUAD), a leading marketing solutions partner, has hired
experienced marketing executive Gwen Maass as Vice President of Media
Services. In this role, Maass will help sharpen and expand Quad’s
growing shopper media offering for forward-thinking retail and CPG
clients. Maass, who has spent the majority of her career at Novus Media
LLC, formerly a division of Omnicom Media Group, will draw on her many
years of experience in the print and digital media space to advance
Quad’s strategic and targeted media planning and buying services for
connecting consumer experiences across channels.
“Gwen brings a proven track record of building progressive shopper media
programs that help our clients elevate how they engage with their
customers to maximize success,” said Kevin Bridgewater, Senior Vice
President of Media & Strategy. “Gwen is a wonderful addition to our team
and will continue to accelerate our strategic and collaborative
processes. With a reputation for innovation, partnership and building
world-class teams, Gwen significantly strengthens our ability to deliver
shopper media programs that reach the right audience in the right place
across channels. Her arrival is perfectly timed as we continue to build
out our leadership team to better support our deepening relationships
with our clients.”
Maass joins Quad at a time of unprecedented company transformation to
address clients’ needs for simplicity, expediency, transparency and
accountability from their business partners. Quad’s integrated marketing
solutions platform helps clients move seamlessly from strategy and
creative to execution in all communication channels, creating greater
value for clients by removing complexity, increasing efficiencies and
improving marketing spend effectiveness.
“At Quad, we are committed to our clients’ success and continue to
develop our media offering to better engage their customers,” said Eric
Ashworth, Executive Vice President of Product & Market Strategy at Quad.
“We have demonstrated this commitment through acquiring leading agencies
Periscope and Ivie & Associates, and making a majority investment in
Rise Interactive, as well as hiring experienced and progressive talent
like Gwen. We have established a significant presence in the media space
that we will continue to grow, providing best-in-class solutions that
are client focused.”
Maass comes to Quad with a wealth of experience. She advanced her career
at Novus Media LLC, formerly a division of Omnicom Media Group, which
specializes in the strategic development and execution of ROI-based
campaigns for retail, national and direct response marketers. As Chief
Marketing Officer, she was an integral member of the Executive Operating
Committee where she was deeply involved in evaluating, setting and
implementing the strategic vision for the agency. She had direct
oversight of the Client Services, Media Investment, Strategic Planning
and Business Development teams, and ensured the agency’s value
proposition aligned and advanced with client needs and expectations.
While at Novus Media, Maass also served as President, Vice President &
Managing Director and Managing Director of Agency Services.
Maass is a past honoree of the Minneapolis-St. Paul Business Journal’s
40 Under 40, a program that recognizes young business and community
leaders for professional accomplishments, community contributions and
demonstrated leadership. She has a BBA in Marketing from the University
of Wisconsin-Eau Claire and completed additional education at the
University of Minnesota’s Curtis L. Carlson School of Management, and
Harvard Business School.
About Quad
Quad (NYSE: QUAD) is a worldwide marketing solutions partner dedicated
to creating a better way for its clients through a data-driven,
integrated marketing platform that helps clients reduce complexity,
increase efficiency and enhance marketing spend effectiveness. Quad
provides its clients with unmatched scale for client onsite services and
expanded subject expertise in marketing strategy, creative solutions,
media deployment and marketing management services. With a
client-centric approach that drives its expanded offering, combined with
leading-edge technology and single-source simplicity, Quad has the
resources and knowledge to help a wide variety of clients in multiple
vertical industries, including retail, publishing and healthcare. Quad
has multiple locations throughout North America, South America and
Europe, and strategic partnerships in Asia and other parts of the world.
For additional information visit www.QUAD.com.
Contacts
Media Contact
Steve Hoffins
Director of PR/Media
Relations and Events, Quad
[email protected]
