Univision Deportes Rebrands as TUDN, No. 1 Spanish-Language Sports
Network and Multi-Platform Portfolio to Introduce World-Class Content
Slate and All-Star Talent Lineup
America’s Hispanic Superbrand Launches Univision Brand Labs,
Offering Unique Brand Innovations, Marketing Strategies and Growth
Solutions to Advertisers
Iconic Dramas “La Usurpadora,” “Cuna de Lobos,” “El Maleficio,”
“Rubí” and Others Reimagined for a New Generation
New Programming Lineup Also Features Arturo Perez -Reverte’s
Action-Packed Saga “El Dragón” and Live Marriage Reality “Enamorandonos”
(Love is Calling)
NEW YORK–(BUSINESS WIRE)–Univision Communications Inc., the leading Hispanic media company in the
U.S., today announced its 2019-2020 programming lineup and outlined its
singular focus on growing the Company’s core business through major
investments in content to deliver the best in sports, news and
entertainment across its broad multiplatform portfolio. Univision also
announced plans to double down on its consultative approach, providing
partners and clients with the art and science of winning with Hispanics.
The announcements were made at Univision’s annual pre-Upfront press
event in New York.
“U.S. growth is being driven by Hispanics and Univision is the
undisputed leader in Hispanic media and marketing,” said Vince
Sadusky, CEO of Univision. “Our brand is more powerful and relevant
than ever before as we serve the Hispanic community of 62 million
strong, delivering the best in sports, news and information,
entertainment and live events across all of our media platforms.”
As the leading media company for the largest Spanish-speaking economy in
the world, Univision is connecting advertisers to America’s economic
growth engine of the future. The U.S. Hispanic population is expected to
be 28 percent of the total U.S. population by 2060 and at $2.13
trillion, the estimated U.S. Latino GDP is the seventh largest GDP in
the world, with American Latinos driving growth of the U.S. workforce
and economy. Nearly 90 percent of Univision’s viewing is live, giving
advertisers an unrivaled advantage of knowing exactly when they are
reaching target consumers. Univision also has the largest exclusive
audience, greater than any of the top-10 English-language networks.
Univision has remained the No. 1 Spanish-language television network
across all broadcast, cable, sports and digital properties for 26
consecutive seasons. It is also a top-five broadcast network in all key
demographics, including millennials. The Company’s local stations
deliver ratings victories across the country in most major markets.
“Univision is the gateway to reaching Hispanic consumers,” said Steve
Mandala, President, Advertising Sales and Marketing, Univision. “Our
reach and expertise provide a direct connection to America’s growth
engine, speaking to them in-language and in-culture, reinforcing the
power of our brand. No other media company delivers the end-to-end
capabilities for engaging Hispanics, at scale and with impact, like
Univision.”
As the No. 1 most trusted media brand in the U.S., according to a 2018
Burke Brand Equity Study, Univision is offering clients and partners a
new way to develop a winning media strategy with the Hispanic consumer
through Univision Brand Labs. This new suite of services will tap
into the Company’s best-in-class consumer insights, creative marketing
and campaign measurement capabilities, offering customized solutions to
advertisers.
To engage marketers, Univision continues to evolve its Upfront format
with the return of an experiential, innovative, immersive activation.
The two-day event, taking place on May 13 and May 14 at Center415 in New
York, features presentations by Univision leaders followed by more than
a dozen interactive experiences. The engaging event brings to life
Univision’s sports, news and entertainment franchises, the can’t-miss
happenings of Q4 2019, and the biggest moments taking place in 2020
across the Company’s flagship broadcast and cable networks, as well as
digital and audio platforms.
The presentation will highlight Univision’s increased investment in
content across its portfolio in Entertainment, including Scripted
Dramas and Live Programming as well as Sports and News:
-
Scripted Dramas: Univision’s scripted dramas focus on genre and
format innovation in four key ways: through stories of women as
everyday heroes, inclusive storytelling, genre diversity, and
shorter-storylines with new titles like “Jezabel” (Jezebel), “Cita
a Ciegas” (Blind Date), and “El Dragón” (The Dragon), among
others. Also, Univision is bringing audiences timeless stories for a
new generation with the return of Televisa’s “Rubí,” “La
Usurpadora” (The Usurper), “Cuna de Lobos” (Den of Wolves),
and “El Maleficio” (The Evil One), among others. These
beloved dramas are being reimagined to feature more agile storylines
retold in a 25-episode format for today’s audiences with bingeworthy
content for multiple screens. -
Live Programming: Univision will offer some of the most
engaging, live viewing on any platform with all-new unscripted
programs like “Enamorándonos” (Love is Calling) which will air
on UniMás. Also, Univision will continue as the leading
destination for the “Domingos en Familia” programming block –
home of the Sunday night competition shows with a cross-generational
appeal like “Mira Quién Baila” (Look Who’s Dancing), “Pequeños
Gigantes” (Little Giants), “Reto 4 Elementos” and a reimagined
edition of “Reina de la Canción” (Queen of Song). Additionally,
Univision is bringing back its big, live event programming and
Spanish-language music award shows, each with its own powerful legacy
of launching and celebrating Latin heritage and culture, including Premio
Lo Nuestro, Premios Juventud and the 2019 Latin GRAMMY
Awards, which this year celebrates its 20th
anniversary. These live shows regularly position Univision as No. 1
with Hispanics not only in linear viewing but often in social
engagement on the most competitive night of the week.
-
Sports: Univision Deportes is set to rebrand as ‘TUDN’ (TU-DE-ENE),
a new powerhouse destination for soccer’s most passionate fans. The
dynamic sports media brand will debut this summer, with the rebranding
of Univision’s No. 1 Spanish-language sports network as the flagship
TUDN channel. Through a collaboration with Grupo Televisa, TUDN will
introduce new world-class programming, all-star talent and enhanced
production capabilities. Later this year, Univision will introduce TUDNxtra,
a streaming service offering access to even more live soccer matches
in conjunction with its distribution partners at no additional cost to
viewers. Also, Univision has extended its partnership with the Mexican
National Team to run through 2022. Under the TUDN brand, Univision
will continue to deliver more live soccer than any other U.S. outfit.
Soccer is the only sport growing volumes in the U.S. today, and
Univision is projected to deliver more than half of all soccer
viewership this year and more than 80% in primetime. The Company’s
unmatched portfolio of live rights includes the 2019 CONCACAF Gold
Cup, Euro 2020, Liga MX, UEFA Champions League, the U.S. and Mexican
men’s and women’s national teams, MLS and more. -
News: Univision produces and delivers more hours of network
news than any other broadcast network and is No. 1 among Hispanics in
every daypart. The Company’s local news beats the Big Four,
night-after-night, in markets including Los Angeles, Miami, Houston,
and Dallas. Univision will continue to dominate and lead local and
national news with an increased investment in program hours. As part
of its investment, Univision is debuting “Noticiero
Univision Edición Nocturna,” a new network newscast at 10 p.m. on
UniMás with Enrique Acevedo and Patricia Janiot.
For
additional information and assets, including pictures, please click here.
UNIVISION’S 2019-2020 CONTENT LINEUP
DRAMAS
“La Usurpadora” (The Usurper) – In a twist on the identical-
twin-sisters- separated- at-birth tale, evil twin, Paola, tricks her
benevolent counterpart, Paulina, into assuming her place as the
unpopular and neglected First Lady of Mexico, setting her up for
assassination in order to run off with her lover and start a new life.
When the plot fails, Paulina flourishes in her new role, causing the
evil Paola to try and expose the usurper and take back her place and her
power. (Primetime – Univision –Televisa)
“Cuna de Lobos” (Den of Wolves) – Evil, ambition and treachery
take center stage in this story about the mother of all telenovela
female “villains,” Catalina Creel. After causing the death of her
wealthy husband Carlos, Catalina, whose beauty is surpassed only by her
cold-hearted cruelty, will go to any and all lengths, no matter how
despicable, to secure her fortune and her bloodline. (Primetime –
Univision –Televisa)
“Rubí” – A young journalist named Camila convinces a
reclusive woman named Rubí to recount her life story and reveal the
reason for her self-imposed isolation in her dark mansion. What follows
is the twisted tale of an ambitious woman of a humble background,
determined to use her feminine wiles and stunning beauty to escape a
life of poverty, regardless of what she must do, or who she must hurt in
the process. (Primetime – Univision – Televisa)
“El Maleficio” (The Evil One) – The occult plays a dark role in
this mysterious tale of murder, seduction and possession. Beatriz is a
respectable widow who, since the death of her husband, has dedicated her
life to raising her children. Enrique is a powerful billionaire who
secretly leads an evil cult that targets Beatriz as his next victim. But
after dazzling her with his attentions and proposing marriage, he begins
to feel genuine emotion and is torn between carrying out his malevolent
plan or revealing his tormented past and seeking redemption. (Primetime
– Univision –Televisa)
“Los Ricos También Lloran” (The Rich Also Cry) – Mariana grows up
surrounded by luxury in the Guadalupe Valley until, following the death
of her father, her stepmother banishes her. Crossing the border on La
Bestia, Mariana manages to be taken in by a priest who supports
migrants, and he helps her move in with a family in East L.A., where she
meets the womanizing Luis Alberto. The love between them transforms Luis
Alberto, until one day a child of theirs is kidnapped, which leads
Mariana to dedicate her life to supporting immigrant children. After
several years go by, her stepmother returns to take revenge on Mariana
by manipulating her long-lost son so that he shows up in her home to try
to kill her. (Primetime – Univision – Televisa)
“Quince” (Fifteen) – The much-anticipated sweet 15 party for
humble Maricruz and millionaire Beatriz is interrupted when a sex tape
appears on the TV screens, implicating both women. The story goes back
several months where we uncover the life of these two best friends in
Las Californias, where Maricruz attends college and is pressured by her
mother to find a wealthy boyfriend, while Beatriz falls in love with her
best friend’s rebel of a brother. Maricruz wants her first time to be
with a driver and mechanic named Pancho but she is being pursued by the
governor’s son, Memo.
“El Dragón” (The Dragon) – Written by renowned
author Arturo Perez-Reverte and produced by Patricio Wills, “El Dragón”
is a fast-paced, action-packed saga of epic proportions. This highly
stylized production was shot on location in five different countries
with an expansive gallery of richly drawn international characters. This
is the story of Miguel Garza, a man caught between two worlds, both
geographically, as well as morally. One centers on his childhood in
Mexico, marked by the untimely murder of his parents and the family
“narco” business he is destined to inherit. The other is a world of
culture and sophistication in Japan, where he is sent by his grandfather
in hopes of becoming a legitimate financial success. Called back to
Mexico to avenge his parents’ deaths and save the family “business,”
Miguel must draw on both worlds if he wants to protect his family and
save his soul. (Primetime – Univision – W Studios/Televisa)
“Sin Miedo a la Verdad” (Unafraid of the Truth) –
This is the story of Manu, an introverted hacker being pursued by a
corrupt cop who blames him unjustly for his brother’s murder. While
trying to avoid capture, Manu becomes an urban hero by fighting
anonymously for justice via his vlog “Sin Miedo a la Verdad,” using his
computer skills to help those in need. Each episode features a unique
story dealing with different issues such as online harassment,
cyberbullying, sexting and catfishing, while revealing new pieces of the
puzzle of Manu’s tragic past. (Primetime – Univision –Televisa)
“Apocalipsis” (Apocalypse) – This series about love, spirituality
and redemption portrays one of the most controversial stories in the
Holy Bible: the end of time. The story will be told in three phases: the
first in the 80s, the second in the 90s and the last in present day.
Throughout the plot, apocalyptic prophecies take place around the globe:
Rio de Janeiro, Rome, Jerusalem and New York. (Primetime – UniMás
Network – TV Record)
“Esta Historia Me Suena” (This Story Sounds Familiar) –
Each stand-alone dramatized episode addresses family and youth issues in
a familiar and optimistic tone and features a song that inspires the
episode’s storyline. The storyline leads to reflection between parents
and children and how to resolve them in everyday life. The song
accompanies and supports that story. The underlying premise is
reinforced by the episode’s hashtag. Most episodes feature a flash mob
that highlights the featured song. Activity on social media parallels
the TV program. (Daytime – Univision – Televisa)
“El Corazón Nunca Se Equivoca” (The Heart is Never Wrong) – A
spinoff of the Juan Osorio production “Mi Marido Tiene Más Familia,”
this series tells the story of a young couple, Cuauhtémoc and
Aristóteles. We find out about their adventures as a couple and how they
make their way together through the complexities and prejudices of
Mexican society. (Primetime – Univision – Televisa)
“Desaparecido” (Disappeared) – A group of high school
friends carries out a social media challenge that goes viral and puts
their lives in danger. Everything takes a turn for the worse when
Rodrigo, the group’s leader, mysteriously disappears. Soon, an innocent
victim is accused of a crime when authorities wrongfully link him to an
organized crime scheme. The group of friends know their friend is
innocent and they want to find a way to prove it. They begin receiving
cryptic WhatsApp messages that seem to come from Rodrigo and which give
them clues about his whereabouts. Together, they embark on a dangerous
quest to find the truth. They face numerous suspects, including those
closest to them—their friends and relatives. Determined to find the
truth, they discover a shocking secret that will change their lives
forever. (Primetime – Univision – Televisa)
“Doctores” (Doctors) – The Hospital de Especialidades
Médicas is one of the country’s busiest, due to the number of
emergencies it treats and because it is also home to the most
experienced minds in every field of medicine. Cases that can’t be
diagnosed or treated by other hospitals wind up being sent there.
Gonzalo Olmedo, an idealistic and committed internist, is named director
after the sudden death of his predecessor. When he starts the job, he
discovers the complex inner workings of the hospital, which is
experiencing shortages caused by an overwhelmed public health system,
and corruption plots threatening it. To bring about the transformation,
Gonzalo recruits a group of distinguished professionals who cure the
most complicated cases at the same time as they try to heal the wounds
in their own lives. (Primetime – Univision – Televisa)
“Jezabel” (Jezebel) – This new super-production from Record TV
features a biblical story of a woman’s strength. Set in Israel, the
macro-series “Jezabel” tells the incredible story of a Phoenician
princess who uses her beauty and power of seduction to achieve
everything she wants. She marries King Ahab to become queen but is
strongly opposed by the people of Israel when she tries to impose upon
everyone the worship of pagan gods, Baal and Asherah. With unbreakable
convictions, Jezabel is a woman capable of anything to reach her goals
and destroy her enemies. Her main adversary is Elias, a powerful prophet
whose only mission is to spread the word of the One God and defend the
Israelites. This series will transport audiences back in time with a
story full of intense wars, love stories and intriguing prophesies.
(Primetime – Univision – Record TV)
“Desde el Jardín” (From the Garden) – A flower shop serves
as the backdrop to every episode of this series. The plants in the store
become catalysts to take viewers inside the lives of the customers and
the challenges they face. The relationships between human nature and the
nature of plants and flowers play a major role in how each episode
unfolds. Among the characters are Dalía, the owner’s daughter, young and
enthusiastic, Celestino, young, fun-loving, and cunning, and Doña Emma,
an older woman with vast knowledge of herbal medicine and gardening.
They will interact with the characters in each episode, changing their
destinies. (Daytime – Univision – Televisa)
“Las Muñecas de la Mafia 2” (The Mafia Dolls 2) – In its premiere
season, “The Mafia Dolls” presented the dark drug traffic world from a
female perspective. The audience witnessed luxury and excess among women
who shared their lives with the most dangerous mafia capos. They lived
the lives of princesses but paid the consequences. Eight years later, we
meet these women again, as they fight to leave their past and survive in
a society that condemns them for having belonged to the mafia.
(Primetime – UniMás Network – Caracol Television)
DRAMEDIES
“Soltero con Hijas” – Nacho’s single, young life takes a
turn when he has to take care of his three recently orphaned nieces. He
gets help from his neighbor Victoria, and unexpectedly falls in love
with her. His biggest challenge is Victoria’s father, who tries to break
up their relationship. (Primetime – Univision –Televisa)
“Cita a Ciegas” (Blind Date) – Lucia is a single, plus-size
journalist in her 30s dealing with an overpowering mother and a
seemingly perfect sister engaged to be married. When she overhears them
betting that she will attend the wedding alone, dressed in black and
heavier than ever, Lucia embarks on a quest to lose weight, find her
true love, and prove them wrong. But after a series of terrible blind
dates, family dramas, and endless relationship advice from others, Lucia
learns that the one person she needs to trust is herself. (Primetime –
Univision –Televisa)
LIVE PROGRAMMING
“Reina de la Canción” (Queen of Song) – More than just a singing
competition, this series is about finding the next Latina superstar. The
show combines viewers’ love of Latin music with the irresistible appeal
of uplifting, empowering stories of women breaking barriers and
expanding into genres traditionally dominated by men. “Reina de la
Cancion” will move and inspire audiences on Sunday nights this fall.
Music industry experts will travel across the U.S. with the mission of
finding and recruiting extraordinary talent with the hope of making it
to the Miami auditions. Only a select few will be chosen to work under
the guidance of renowned music producers, directors, musicians and
artists to impress Hispanic America. Judges include Natti Natasha, Joss
Favela, and Olga Tañon with musical producer Sergio George and studio
director and co-host Pedro Capo. (Primetime – Univision –Univision
Studios)
“Enamorándonos” (Love is Calling) – A live reality series on
matchmaking and social dynamics, this show puts the audience in the
driver’s seat as it unveils how love happens. This two-hour, daily
franchise features 20 candidates looking to find their perfect match.
True to the collective Latin culture, viewers can engage on social media
and call in live to the studio with a chance of being brought in for a
blind date with a candidate (an automated wall separates them). If
there’s a match, the wall is withdrawn and the two go on a date followed
by cameras. Hopefully, there’s a spark, but if not, the candidate goes
back to the show until he/she finally finds his/her match. (Primetime –
UniMás Network – Univision Studios)
“Inseparables, Amor al Límite” (Power Couple) – This reality show
competition features 12 couples who will compete against each other, as
well as bet against their partners before the challenges. Two couples
will be up for elimination – the couple who came in last in the
challenge and the couple that accumulated the lowest sum of money. The
other couples vote and decide who will leave or remain in the villa.
Their love and trust will be tested in every episode. (Primetime –
UniMás –Televisa)
“Familias Frente al Fuego Cocinando” (Family Food Fight) –
Using their own recipes, multi-generational families compete in culinary
challenges that highlight the love affair Latinos have with food, in the
hope of impressing the four judges: a renowned chef, a pastry
specialist, a chef specializing in homemade food, and a food critic.
(Weekend Primetime – Univision – Televisa)
“The 2019 Latin GRAMMY Awards”–This November, the network will
present the 20th Anniversary of “The Latin GRAMMY Awards,”
the biggest night in Latin music, with music’s biggest stars, live from
Las Vegas. (Primetime – Univision)
SPORTS
CONCACAF Gold Cup – The pursuit of the Gold Cup is the premier
soccer event of the summer and the only international competition
featuring the U.S. and Mexican men’s national teams. The tournament for
this Continental Crown, includes a strong field of top teams from North
America, Central America and the Caribbean. With matches taking place in
14 U.S. cities, plus Costa Rica and Jamaica, the 2019 Gold Cup will be
the biggest-ever edition of the event, with more participating nations
(16 up from 12 in 2017), and more host countries and stadiums (17 up
from 14 in 2017). As the exclusive Spanish-language broadcaster of the
Gold Cup, Univision Deportes will present all matches live in primetime,
as well as comprehensive coverage across its linear networks and digital
portfolio.
EURO 2020 – Univision Deportes will be the home of The UEFA
European Championship (EURO), the best national team competition in the
world. EURO 2020 will take place across the continent for the very first
time, with the top teams in the world and some of the biggest stars of
the sport.
Mexican National Team – Univision will remain the exclusive
Spanish-language broadcaster of the Mexican men’s and women’s national
teams under a new multi-year extension of its partnership with the
Mexican Football Federation. Mexico’s men’s team is the most-watched
national team in the U.S. and is undefeated under new coach Gerardo
‘Tata’ Martino.
NEWS
“Noticiero Univision Edición Nocturna” – Univision
will be expanding its news to UniMás which will present the first and
only Spanish-language news at 10 p.m. Featuring more of Univision’s
trusted and credible reporting, the 10 p.m. broadcast will expand to
reach more viewers and more households and will feature beloved talent
Enrique Acevedo and Patricia Janiot. (Primetime – UniMás Network)
“U Need to Know” – In a high-quality vertical video format
and designed for Instagram Stories, one of Univision News award-winning
anchors presents the top three news stories of the day.
“Café Dato” – This Univision News digital series is made
to empower our audience by helping them understand personal finance
issues in a direct, simple and innovative way.
Contacts
Bobby Amirshahi
(646) 560-4902
[email protected]
Yvette Pacheco
(646) 560-4879
[email protected]
