Client Development Director Brandon Ghio, Creative Director Jennifer
Schwartz round out trio of new leaders in New York studio
NEW YORK–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/EnemyOfDistraction?src=hash” target=”_blank”gt;#EnemyOfDistractionlt;/agt;–The XD Agency has hired Andres Toro, charging the New York-based
experience design veteran with advancing the agency’s creative strategy
and integrated marketing services.
Toro, who joins The XD Agency in the newly created role of SVP,
Integrated Strategy, will work across all XDA client projects. He brings
an insight-rich, analytical approach to his work, which is expected to
ensure that every experience The XD Agency designs delivers measurable
campaign results.
“Our creative team has evolved to become increasingly strategic in the
way we help clients assess and solve for their biggest business
imperatives. And to that end, Andres was a natural addition to our
team,” said The XD Agency’s head of creative Cara Oppenheimer. “His
strategic background and understanding of how to use data and insights
in the experiential sector will no doubt translate into meaningful value
for our clients.”
Earlier in his career, Toro worked at PMK BNC, Industria Creative, and
Shiraz Creative, serving such clients as Samsung, HBO, Maybelline, and
Unilever. Over the years, he and his teams have earned two Clio Awards,
a PromaxBDA Award, and a BizBash Award.
The XD Agency has also invested in new creative and client development
directors, keeping pace with the award-winning experience design firm’s
organic and strategic growth.
Director of Client Development Brandon Ghio joined XDA after
previously supervising accounts for Translation, where his clients
included the NFL, Weight Watchers, and St. Lucia Tourism Authority.
Recognized for developing and managing visionary client partnerships,
Ghio’s first client at The XD Agency is LEGO.
Formerly a go-to freelance resource for XDA, Creative Director Jennifer
Schwartz has joined the agency full-time, with clients including
Dell, Fiserv, Porsche, Samsung, and Accenture. In her previous creative
roles at Barker Advertising and FCB, she served clients including Crate
& Barrel, Physique57, SlimFast, and Oreo.
“If these three new additions share one thing, it’s that they believe in
big bold ideas that are rooted in sound strategy,” said Matt Schrader,
The XD Agency’s head of client development. “And we believe that’s
exactly what brand marketers need.”
ABOUT THE XD AGENCY
The XD Agency is a strategic
communications agency hyper-focused on experience design. We create
transformative business value for our clients through immersive
experiences that are emotional and real. We develop smart content and
strategies to bring out the best in experiential programs and portfolios.
Contacts
Leigh Long
240.605.3551
[email protected]
