Regional Leader in Custom Printing and Marketing Asset Management
Launches Promotional Item Offering to Meet Growing Customer Demand
GASTONIA, N.C.–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/PromoItems?src=hash” target=”_blank”gt;#PromoItemslt;/agt;–ImageMark,
regional leader in custom printing and marketing asset management
solutions, announced today its expansion into the promotional marketing
space and the addition of promotional expert Mike Newcomer to the
ImageMark team.
ImageMark opened in 1924 as a small print company in Gastonia. CEO,
Walter Payne, acquired the company in 1996 and quickly recognized that
business customers needed far more than print solutions. In 2004, the
company launched a web-to-print portal, when internet use for ordering
and customization of print materials was a new concept to most business
consumers. Since that time, ImageMark and its solutions have grown to
include ResourceONE®, a leading marketing asset management service,
direct mail, wide format printing, fulfillment and distribution.
Effective today, ImageMark adds a complete suite of promotional
products, and the expertise of Newcomer, to support the diverse
marketing programs of a growing customer base.
“For years we received regular requests from customers for support of
their internal and external promotional campaigns,” said Terry Payne,
Executive Vice President, ImageMark. “Our customers indicated a strong
preference to work with only one vendor for print and promotional items,
and it was clear from the feedback that they wanted ImageMark to be that
partner.”
Working with a focus group of customers who had asked most frequently,
ImageMark learned what they valued from a promotional items provider and
worked to build a custom solution that would deliver the service on the
same level of excellence as ResourceONE.
For ImageMark, part of building the solution was finding the right
expertise to lead it. “Mike Newcomer has over 15 years of experience in
the industry and has worked as both a buyer and a seller. He understands
the value that well-executed promotional programs can provide not only
for external marketing efforts like trade shows and events, but also for
internal HR incentive and safety programs,” said Payne.
“I’m thrilled at the opportunity to join the ImageMark team and build on
the strong foundation and history of an innovative provider,” said Mike
Newcomer, Promotional Expert at ImageMark. “Together, we’ve built a
promotional solution that ensures the variety and the quality that our
customers expect from ImageMark.”
About ImageMark: Founded in 1924 and based in Gastonia, NC., ImageMark
is a leading regional provider of custom printing and marketing asset
management solutions. To learn more, visit www.imagemarkonline.com.
Contacts
Cindy McKee, Director of Sales
ImageMark
800-632-9513
[email protected]
