“Math & Magic: Stories From the Frontiers of Marketing” Will Debut
May 14 on the iHeartPodcast Network
Listen to the Official Trailer Now on iHeartRadio
NEW YORK–(BUSINESS WIRE)–iHeartMedia, the No. 1 commercial podcast publisher globally, today
announced the upcoming launch of Chairman and CEO Bob Pittman’s first
podcast, “Math
& Magic: Stories From the Frontiers of Marketing,” on the
iHeartPodcast Network. The iHeartRadio Original podcast will feature
conversations between Pittman and other visionary leaders from across
the entertainment and media industries as they share how they’ve used
insights and creativity to cut through the noise and bring incredible
ideas to life time and time again. The first two episodes of the weekly
podcast will premiere on May 14 and will feature interviews with the
legendary Maurice Levy, who, during his tenure as CEO of Publicis
Groupe, increased the value of the company by 100x and expanded a French
agency into a true global advertising and communications leader; and
Scooter Braun, renowned talent entrepreneur, investor and entertainment
executive who boosted the careers of international superstars such as
Ariana Grande, Justin Bieber and many others and is one of Time
Magazine’s 100 Most Influential People In the World. Subsequent episodes
will air each Tuesday on the iHeartRadio app.
“I’ve been fortunate in my career to be at the forefront of the cable
TV, internet and audio revolutions, and I’ve been part of – and heard –
so many stories that are keys to breakout successes,” said Pittman.
“This podcast will be about sharing those stories through the people who
have lived them – and sometimes it’s just eavesdropping on old friends
reminiscing about how things really happened.”
On each episode, Pittman will be joined by some of today’s most gifted
disruptors to share their experiences of how math and/or magic have led
to some of the industry’s most successful marketing, creative and
business successes. The series will dig into stories about how music
moguls find and bet on the next Ariana Grande; why buying pages in The
New York Times and leaving them completely blank is a brilliant
marketing strategy; and how ‘Imported from Detroit’ originated as a
marketing campaign. In addition to Levy and Braun, Pittman will also sit
down with Julie Rieger, former Chief Data Strategist and head of media
for 20th Century Fox Film; music legend Shaggy; Judy McGrath, former
Chairman and CEO of MTV Networks; Tim Castree, CEO of GroupM North
America; Ben Lerer, CEO of Group Nine Media; Jarl Mohn, CEO of NPR; and
more.
“Bob Pittman is a media visionary unlike any other going all the way
back to his creation of MTV, and his discussions with the brightest
minds in the industry are riveting,” said Conal Byrne, President of the
iHeartPodcast Network. “Whether you’re figuring out your career path,
starting a business, looking to change the world – or just want to hear
interesting conversations – ’Math & Magic’ is a must-listen. Bob’s
interview style will make you feel like you’re right there in the room
soaking up secrets from some of the biggest innovators and disruptors of
our time.”
Pittman has a long history as a consumer product and media innovator. He
was at the forefront of the cable revolution as co-founder of MTV and
the CEO of MTV Networks; had a hand in bringing the internet to the
masses as the COO of America Online; and is now leading the audio
revolution sweeping the world. In addition, Pittman has served as CEO of
Time Warner Enterprises, Six Flags Theme Parks and Century 21 Real
Estate. He has also been investor in tech and consumer businesses.
iHeartRadio is America’s #1 commercial podcaster and the #1 streaming
digital radio service. Visit iHeart.com/apps to
download iHeartRadio and listen to “Math
& Magic” on your favorite device.
About iHeartMedia
iHeartMedia is the #1 audio company in the United States, reaching nine
out of 10 Americans every month – and with its quarter of a billion
monthly listeners, has a greater reach than any other media company in
the U.S. The company’s leadership position in audio extends across
multiple platforms including 850 live broadcast stations; its
iHeartRadio digital service available across more than 250 platforms and
2,000 devices including smart speakers, smartphones, TVs and gaming
consoles; through its influencers; social; branded iconic live music
events; and podcasts as the #1 commercial podcast publisher. iHeartMedia
also leads the audio industry in analytics and attribution technology
for its marketing partners, using data from its massive consumer base.
iHeartMedia is a division of iHeartMedia, Inc. (PINK:IHRTQ). Visit iHeartMedia.com for
more company information.
Contacts
iHeartMedia
Angel Aristone
646-343-2410
[email protected]
