Optimised platform designed to empower Hong Kong event creators with
payments in Hong Kong Dollars (HKD) and the ability to sell
tickets natively through Facebook
HONG KONG–(BUSINESS WIRE)–Eventbrite
(NYSE: EB), a global ticketing and event technology platform that powers
millions of events, today announced its launch in Hong Kong with a raft
of new features designed to empower local event creators.
The localised platform at eventbrite.hk
will be one of the first in Asia to benefit from Eventbrite’s ‘Publish
To Facebook’ feature – an integration allowing event-goers to purchase
tickets directly through Facebook – alongside payment processing in Hong
Kong Dollars (HKD), curated local content and seamless native checkout.
The company’s launch in Hong Kong is further bolstered by a landmark new
partnership between Eventbrite and Louis Vuitton Hong Kong, which saw
Eventbrite power ticket sales for Louis Vuitton’s recent Objets
Nomades showcase at Tai Kwun.
The launch of a localised platform in Hong Kong is the latest move in
Eventbrite’s Asian expansion, following the company’s debut in Singapore
in February. More than 2.2 million tickets have been processed in Hong
Kong since the platform’s inception, pointing to:
-
A growing local events industry: Over 34,000 events have been powered
by Eventbrite in Hong Kong since the platform’s inception. -
A committed community of event creators: With over 6,500 Hong Kong
event creators already using the Eventbrite platform, it appears that
Hongkongers love hosting live experiences. -
A city brimming with diverse experiences: Eventbrite has seen strong
organic growth in health and wellness, food and wine, and music events
in Hong Kong, with events such as The
Conscious Festival and Hellodog
Fest.
Eventbrite’s opportunity in Hong Kong is fuelled by the city’s growing
appetite for live experiences. Research released today by Eventbrite in
conjunction with Ipsos reveals 84% of Hongkongers attended an event in
the past 12 months; with over one-third (37%) of respondents stating
they intend to increase the number of events they attend in the next
year.1
What’s more, it’s clear that locals place a high value on experiences,
with 4 out of 5 Hongkongers indicating their preference for spending
money on experiences rather than possessions.
Phil Silverstone, General Manager, Asia Pacific, said he was excited by
the opportunity that exists in Hong Kong.
“As a global city, Hong Kong punches well above its weight. From its
vibrant foodie culture to its booming local arts and emerging music
scenes, live experiences are a cornerstone of this dynamic, fast-paced
city – and we’re excited to launch a platform that will power even more
events for locals to enjoy,” he said.
“With features like payment processing in Hong Kong Dollars, curated
local content, and the game-changing ability to sell tickets directly
through Facebook, the localised platform was designed with Hong Kong
event creators in mind, delivering a best-in-class experience that
increases reach and drives ticket sales.”
About Eventbrite
Eventbrite is a global ticketing and event technology platform that
provides creators of all shapes and sizes with tools and resources to
seamlessly plan, promote, and produce live experiences around the world.
Eventbrite’s powerful platform, which can be accessed online or via
mobile apps, scales from basic registration and ticketing to a fully
featured event management platform. Eventbrite was founded by Julia
Hartz, Kevin Hartz, and Renaud Visage and launched operations in 2006.
The company has more than 1,000 employees in 14 offices around the
world. Learn more at www.eventbrite.hk.
1 Ipsos, April 2019. Hong Kong Online Omnibus (n=1000
respondents living in Hong Kong, aged 18+; survey conducted online
between April 12-15, 2019).
Contacts
Lia Shaw
[email protected]
