A Whole New Way to Play the Virginia Lottery

Virginia Lottery Launches MobilePlay e-games

RICHMOND, Va.–(BUSINESS WIRE)–The Virginia
Lottery
has launched a new gaming experience – MobilePlay.
MobilePlay offers players the opportunity to purchase all existing draw
games and new “e-games” via the Virginia Lottery mobile app.

MobilePlay works by connecting a smartphone or tablet to a Lottery
retailer’s Bluetooth signal. The majority of the Virginia Lottery’s
5,400 traditional retailer partners will offer MobilePlay. There also
are a number of new, mobile-only retailers prepared to offer e-games.
Those non-traditional retailers include restaurants, hotels, malls and
more.

MobilePlay is the start of a really exciting new era for the Virginia
Lottery – one that allows us to engage with players through mobile
technology, which is where most adult consumers expect to be able to
conduct much of their business today,” said Virginia Lottery Executive
Director Kevin Hall
. “MobilePlay allows us to offer both new and
traditional lottery products, along with some cool new consumer tools.
All of these products and features are now available on your smartphone
whenever an adult consumer finds themselves standing anywhere within the
premises of a licensed Lottery retailer.”

The Virginia Lottery’s mobile app has been downloaded more than 145,000
times since it was introduced in July. When in Bluetooth range, adult
players can use their device to purchase draw game tickets – such as Mega
Millions
or Powerball
– or access a suite of e-games. Players must have an existing, verified
Virginia Lottery MyGameRoom account and begin by adding $5 or more into
their mobile wallet.

At launch, there are 12 e-games available, including Texas Hold‘em
Champion’s Edition, Crossword Royale and 50X The Money. New games will
be introduced each month.

IGT is excited to partner with the Lottery to provide this innovative
technology, offering a convenient and more engaging way for players to
enjoy new games as well as their favorite traditional games,” said
Enrico Drago, IGT Senior Vice President, PlayDigital. “MobilePlay
provides a true digital experience that supports expansion into
different trade styles and provides strategic growth opportunities to
help attract new generations of players.”

Players must be 18-years-or-older to play any Virginia Lottery game. All
MobilePlay purchases include consumer protections such as age
verification and voluntary exclusion options for players who choose to
opt-out of future gameplay.

MobilePlay will be an essential element of our portfolio to ensure
we’re staying competitive in a very dynamic entertainment landscape and
continuing to meet our mandate and our mission, which is generating
resources for Virginia’s K-12 public schools,” said Hall.

When it comes to education, the Virginia
Lottery
is good fun for a great cause. For more information and a
complete list of Lottery funds distributed to Virginia school districts,
visit the Virginia Lottery’s Giving
Back page
.

Now in its 30th year, the Virginia Lottery generates more
than $1.6 million per day for Virginia’s K-12 public schools. Operating
entirely on revenue from the sale of Lottery products, the Lottery
generated more than $600 million for Virginia’s public schools in Fiscal
Year 2018. In addition, more than $14 million in unclaimed Virginia
Lottery prizes went to Virginia’s Literary Fund in FY18 for school
construction and technology upgrades. For more info, visit our
website
, download our
app
, like us on Facebook,
follow us on Twitter
and Instagram,
and check us out on YouTube.
Please play responsibly.

Contacts

Jennifer Mullen
jmullen@valottery.com
804-692-7778

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