DIAMOND BAR, Calif.–(BUSINESS WIRE)–The Specialty Equipment Market Association (SEMA) is expanding its youth
outreach efforts by partnering with the NHRA’s Youth & Education
Services (YES) Program. This initiative enables SEMA to reach and
introduce students to the excitement and opportunities in motorsports,
whether as a spectator, career or an overall lifestyle.
Through the program, middle and high school students attend NHRA races,
often for the first time in their lives. As a sponsor, SEMA is committed
to supporting efforts to introduce youths to the unique environment
found at race tracks and helping to grow the automotive aftermarket
performance industry.
“We all remember our first time at a race track,” said Chris Kersting,
SEMA president and CEO. “We never forget the adrenaline and rush
watching Top Fuelers top 300 mph in a matter of seconds. It’s inspiring
to see that same excitement in kids’ faces, and to watch as fascination
takes hold of them.”
The NHRA YES Program, which began more than 30 years ago, enables SEMA
to reach thousands of students in a unique environment.
“We’re thrilled to have SEMA join us at the 2019 NHRA YES events,” said
Glen Cromwell, NHRA president. “SEMA’s support helps us to continue
inspiring youth, both to participate in the automotive lifestyle and to
pursue careers professionally. For many kids, the spark begins through
the NHRA YES Program.”
SEMA’s Youth Initiatives include several other programs, including
student vehicle builds, scholarships and internships. Programs targeted
to younger kids have also been added in recent years, including an
automotive book giveaway for grade schools, field trips for middle
schools and a mobile app that helps young people locate and connect with
thousands of automotive-related activities near them.
To learn more about the SEMA Youth Initiatives, visit www.sema.org/education
or contact Nathan Ridnouer at [email protected].
About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market
Association (SEMA), a nonprofit trade association founded in 1963. Since
the first SEMA Show debuted in 1967, the annual event has served as the
leading venue bringing together manufacturers and buyers within the
automotive specialty equipment industry. Products featured at the SEMA
Show include those that enhance the styling, functionality, comfort,
convenience and safety of cars and trucks. Additional details are
available at www.SEMAShow.com
or www.sema.org,
909/396-0289.
Editor’s note: An image for this press release is available here.
Suggested
caption: SEMA has partnered with NHRA’s Youth & Education
Services Program to introduce students to opportunities in motorsports
and help grow the automotive aftermarket performance industry.
Contacts
SEMA
Juan Torres
(909) 569-8144
[email protected]
